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Mumsnet is in financial trouble. According to their CEO its "squeaky bum time".
With less money floating about, advertisers are carrying out more due diligence, I expect those businesses which support anti-LGBT sentiment are more at risk. Mumsnet transphobia was bad business.
With less money floating about, advertisers are carrying out more due diligence, I expect those businesses which support anti-LGBT sentiment are more at risk. Mumsnet transphobia was bad business.
Birdseye money ran out in October 2018 #mumsnettransphobia https://twitter.com/DadTrans/status/1122121214351290368">https://twitter.com/DadTrans/...
Flora used to bear a #mumsnet logo. They severed the relationship following a reasonable question from a mum of a trans teen who didn& #39;t want to buy a product associated with a hate forum. #boycottTransphobia #mumsnettransphobia https://twitter.com/StopFundingHate/status/1182670502353145858">https://twitter.com/StopFundi...
Their CEO has regular fawning articles in the UK press (mainly the Telegraph, one of the most anti trans papers), including sponsored content & authored puff pieces. This doesn& #39;t seem to have helped much...
Web traffic to the site has nearly halved in the last 9 months. While their CEO is blaming coronavirus, the rot set in long ago. Little changed since its launch in 2000 the site looks increasingly anachronistic, a relic, surviving as an internet meme.
I expect Justine hasn& #39;t kicked off those users spouting transphobic vitriol not because of a commitment to free speech (indeed they& #39;ve been quick to comply with those slandered threatening legal action) but because they can& #39;t afford to lose some of their most active users
I& #39;ll end with the below, most forlorn, entry. A survey put out on twitter by @MumsnetTowers just a few weeks ago on the subject of coronoavirus and pregnancy. The account with 153,000 followers attracted a single like, just one retweet- the loan sharer their CEO, Justine Roberts.
