Advertisers make a living by tapping into consumers’ emotions. The coronavirus has thrown a gut-wrenching curve https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl
Ad agency @72andsunny quickly released a moving PSA with @NFL called #StayHomeStayStrong. Here’s how they did it: https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl https://twitter.com/NFL/status/1243299138910838784
Retail giant @Walmart unfurled new commercials, including this one featuring employees singing the classic #BillWithers song "Lean on Me" https://twitter.com/Walmart/status/1246472436520017920
Meanwhile, many advertisers saw hundreds of commercials become inappropriate overnight https://twitter.com/juliaturner/status/1247926484158705665
Advertising is already in a tricky position. More than two-thirds of ad spending comes from sectors that appear particularly vulnerable to disruption from coronavirus https://www.latimes.com/entertainment-arts/business/story/2020-03-11/coronavirus-fears-economy-advertising-market
More on how coronavirus may permanently change the advertising industry: https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl