Thread by @latimesent, Advertisers make a living by tapping into consumers’ emotions. The coronavirus has [...]

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latimesent

Advertisers make a living by tapping into consumers’ emotions. The coronavirus has thrown a gut-wrenching curve https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl

Ad agency @72andsunny quickly released a moving PSA with @NFL called #StayHomeStayStrong. Here’s how they did it: https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl https://twitter.com/NFL/status/1243299138910838784

Retail giant @Walmart unfurled new commercials, including this one featuring employees singing the classic #BillWithers song "Lean on Me" https://twitter.com/Walmart/status/1246472436520017920

https://twitter.com/Walmart/status/1246472436520017920

Meanwhile, many advertisers saw hundreds of commercials become inappropriate overnight https://twitter.com/juliaturner/status/1247926484158705665

https://twitter.com/juliaturner/status/1247926484158705665

Advertising is already in a tricky position. More than two-thirds of ad spending comes from sectors that appear particularly vulnerable to disruption from coronavirus https://www.latimes.com/entertainment-arts/business/story/2020-03-11/coronavirus-fears-economy-advertising-market

Will the fall off in ad spending bring about a recession?

A widespread outbreak of the new coronavirus could dent the U.S. advertising market, according to analysts.

https://www.latimes.com/entertainment-arts/business/story/2020-03-11/coronavirus-fears-economy-advertising-market

More on how coronavirus may permanently change the advertising industry: https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl

How advertisers scrambled to change their message in coronavirus crisis

From Walmart to Google, brands have had to adapt their advertising messages to convey more empathy with consumers during the coronavirus crisis.

https://www.latimes.com/entertainment-arts/business/story/2020-04-08/advertisers-respond-coronavirus-pandemic-walmart-nfl

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