(Thread) This week we bought $2000+ in gift cards from local specialty run stores from across the country. Here is what I learned:
#1: Make this process as easy possible. Often it was hard to find the option and a few times it was unavailable.
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#2: Always try to make an e-card option. Some only had physical gift cards that had to be mailed.

#3: Love the homemade and unique nature of run store websites, but this online space will become more important as a window into your biz. Keep it clean & still have fun
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#4: Bought a bunch of @fleetfeet gift cards because they were the preferred stores by a bunch our contest winners. Love FF, but would be cool if I could have attributed the purchase to that specific store.
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(Bonus) All in all this is a great time for specialty run retail to clean up the house on the digital front. Right now in run events we& #39;re quickly learning that we can be much better at virtual events, webinars, social/web. Same goes for retail. 4/3. #runlocal ya& #39;ll!