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0 / I wrote an article about how SaaS companies should focus on efficient growth in uncertain times, based on analysis from the last economic crisis in 2008. While they& #39;re not the same, there& #39;s a lot to learn -- a thread 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> @kimberlywtan @martin_casado @davidu
1 / Some observations, based on data from SaaS companies that were public in 2008: SaaS revenue was still growing, just more slowly.
2 / SaaS companies focused on becoming more efficient, and many maintained this efficiency even when the market began to recover.
3 / This is not to compare today& #39;s crisis to 2008& #39;s. Instead, it& #39;s a reminder that in uncertain economic times, SaaS companies should focus on efficient growth. How?
4 / Make retention the top priority and expect downsell in the short-term. Churn may spike especially among SMBs and impacted customer segments.
5 / Focus on profitable new customer acquisition by focusing on a 12 month CAC payback.
6 / And preserve runway by understanding cashflow, managing costs, and where possible, restructuring contracts for upfront payment.
7 / Read our full post. https://a16z.com/2020/04/07/saas-businesses-weather-hard-times-by-focusing-on-efficient-growth/">https://a16z.com/2020/04/0... @martin_casado @davidu @kimberlywtan
