I’m seeing 5 different big buckets of startups regarding how they are affected by the economic impact of #Coronavirus #COVID19.

1. If you were walking dead, you will drop dead. If your startup was going to die in the next 12 months, it will die faster. Let it die and move on to something new.

2. If you were weak but just going to squeeze by, you’re also going to die. Unless you can pivot into something new, it’s better to decide that sooner rather than later. Move on.

3. If you are strong, you’re probably still going to have to fight to survive. The strongest companies in our portfolio are laying off employees, trimming expenses, reducing projections for new sales, and often, but not always, raising money at 50% the valuation they planned.

4. If you are lucky, you won’t be affected. Maybe your team was already remote and you have long term contracts. Maybe you just raised a few million dollars and were planning on spending the next 12 months developing a new product. Trim expenses anyway. Be thankful.

5. If you are special, you will thrive. You won’t be able to keep up with customer demand. This challenge will force you to pivot into a new business model that is better than the one you had before. Maybe, you’ll even save people’s lives.

Figure out which bucket you are in. Fast.