With the virus lockdown, ad rates for local TV will be remarkably low: too early for general elections, not worth advertising restaurants or auto dealers or services you either can’t supply or the public isn’t demanding.

Some PAC ought to buy a ton of airtime to explain why vote-by-mail is essential. Build public demand. Show images of Wisconsin. “You shouldnt have to risk your health to vote. Demand your senator support vote by mail.”

Use officials in Utah, Colorado, Oregon, Washington (GOP if possible). Explain that this isn’t about party. It’s about America. 15-seconds; 30-seconds... Just sell the damn thing. Force the Senate to defend what happened yesterday.

It’s about as easy an ad as you can make. C’mon y’all. Make it happen.