So @Facebook just launched their app for couples called Tuned. It claims to be a “private” space, yet it follows Facebook’s general, overall privacy policy.

How has no one been talking about Facebook’s “private” vs. “privacy” problem? Well, I’ll start...

When @Facebook started to get more publicly scrutinized after Mark Zuckerberg testified in congress, they claimed they would have a “huge” strategy change where Facebook would “shift focus to private networks”. This conflates two completely different things: privacy vs. reach.

You can consider any DM to be a “private social network”, but that doesn’t prevent the fact that @Facebook will share what you do in that “private” space with third parties in the name of targeted advertising. Very narrow reach by being private, but without any actual privacy.

It’s incredibly deceptive and irresponsible for @Facebook to claim that focusing on “private social networks” is the solution to their incredibly large privacy problem. In fact, by sharing more intimate details with third parties for advertising will make it incredibly worse.