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10 OF THE FUNNIEST BRAND WARS EVER.
The world of marketing is exciting.
Every brand wants to position themselves as Numero uno
Many times, they resort to taking direct jabs at their fierce competitors.
Let's see some interesting ones.
The world of marketing is exciting.
Every brand wants to position themselves as Numero uno
Many times, they resort to taking direct jabs at their fierce competitors.
Let's see some interesting ones.
1. MTN VS ETISALAT.
MTN had just launched their family and friend package and used Osuofia and Mama G to promote it as in the video below.
Note that mtn did not jab at etisalat
MTN had just launched their family and friend package and used Osuofia and Mama G to promote it as in the video below.
Note that mtn did not jab at etisalat
But Etisalat sent a direct message.
Notice the cow in the video, and Osuofia disguised.
Notice the cow in the video, and Osuofia disguised.
Then MTN did the unthinkable.
They did not just hit back at Etisalat, they practically stole their brand ambassador.
This ad was an instant hit in Nigeria.
Remember 'I don port o...'
They did not just hit back at Etisalat, they practically stole their brand ambassador.
This ad was an instant hit in Nigeria.
Remember 'I don port o...'
2. MERCEDES VS JAGUAR
This one is crazy.
Mercedes had come up with an ad trying to show the stability of the Mercedes.
Their hero? Chicken!
This one is crazy.
Mercedes had come up with an ad trying to show the stability of the Mercedes.
Their hero? Chicken!
Jaguar grabbed the opportunity and gave Mercedes a kick between the legs with this ad:
Mercedes came back to show who's boss with this picture ad.
3. SAMSUNG VS IPHONE
The year is 2011, Samsung is about to roll out S2.
They need a guinea pig to ride on.
Their choice?
IPhone.
The year is 2011, Samsung is about to roll out S2.
They need a guinea pig to ride on.
Their choice?
IPhone.
Apple did not respond.
Two years after,
Samsung did it again with the S4
Two years after,
Samsung did it again with the S4
4. Apple's Mac vs Microsoft's PC
Apple has always gone for Microsoft's jugular.
They did it clearly here
Apple has always gone for Microsoft's jugular.
They did it clearly here
Nah, this one is funny
Apple again hitting Microsoft's PC
Apple again hitting Microsoft's PC
5. Coca-cola vs Pepsi.
These two have been at it since the beginning of time.
Esau and Jacob
These two have been at it since the beginning of time.
Esau and Jacob
6. Audi vs BMW
Audi tool a direct swipe at BMW.
BMW retaliated with a bigger billboard.
Audi responded again.
These two were playing chess!
Audi tool a direct swipe at BMW.
BMW retaliated with a bigger billboard.
Audi responded again.
These two were playing chess!
7. Durex Vs others!
Remember this Durex ad?
It was a jab at both competitors and their customers.
Durex is proud and cocky in a sweet way
Remember this Durex ad?
It was a jab at both competitors and their customers.
Durex is proud and cocky in a sweet way
8. Fedex vs DHL
This ad is simply screaming:
"Suck my ass sucker!!!"
Or, if you if you are church-conscious:
"I am the head and never the tail"
This ad is simply screaming:
"Suck my ass sucker!!!"
Or, if you if you are church-conscious:
"I am the head and never the tail"
9. Active campaign vs Hubspot
Active campaign, an email service provider, went all ballistic against Hubspot telling customers why they should choose them instead of hubspot.
Active campaign, an email service provider, went all ballistic against Hubspot telling customers why they should choose them instead of hubspot.
10. Nigerian Bank wars
I reserved the best for the last.
In July 2018, Sterling bank stirred the hornet's nest with this tweet.
It was a straight punch in the face of leading banks in Nigeria.
I reserved the best for the last.
In July 2018, Sterling bank stirred the hornet's nest with this tweet.
It was a straight punch in the face of leading banks in Nigeria.
@FirstBankngr came with the popular line every Nigerian child has heard their mother say:
I could swear it was a Nigerian mum behind this account
I could swear it was a Nigerian mum behind this account
Mum wasn't going to rest until her point was made.
She felt disrespected.
She felt disrespected.
@myaccessbank handler was petty.
The kind of friend who will stop at nothing to use all they know about you to drag you down.
The kind of friend who will stop at nothing to use all they know about you to drag you down.
I hope you enjoyed this.
The world of marketing is exciting and I hope this thread sparks an interest.
Which of these face offs hit you most?
The world of marketing is exciting and I hope this thread sparks an interest.
Which of these face offs hit you most?
