Betty is obviously in love with Jughead. But it's also obvious that she has feelings for Archie. Archie is obviously in love with Veronica, and has feelings for Betty. But even though Barchie has feelings for each other I don't think they will ever end up together.
I don't think the feelings they have for each other are as strong as their feelings for the people they're dating now. Because they never had a chance to really discover those feelings. If Jughead and Veronica weren't in their lives they'd probably be crazy in love now.
But they ARE in their lives, they're not just going to give up on them. I really do ship Barchie and I love that the writers decided to give them this thing. But they won't end up together... Doesn't mean we can't enjoy the content tho :) I can't wait to see what happens next ep.