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Instagram Live has seen @torylanez pull in 200k concurrent viewers and @jamesblake pull 30k, but it offers no tools for monetisation.
In a post-pandemic world without touring, many of our favourite artists need to find new revenue sources.
Some ideas on how IG Live could help
In a post-pandemic world without touring, many of our favourite artists need to find new revenue sources.
Some ideas on how IG Live could help
1. Shop for an artist's merch while watching them perform
Travis Scott, Kanye West, Chance the Rapper - all have been making serious money through their merch.
Future album releases could coincide with an IG-Live performance and exclusive merch drops all in one digital space.
Travis Scott, Kanye West, Chance the Rapper - all have been making serious money through their merch.
Future album releases could coincide with an IG-Live performance and exclusive merch drops all in one digital space.
2. Meet & Greets
Justin Bieber charged $7k+ for meet and greets at his concerts.
Using the 'go live with' feature, this offline experience could be replicated on IG Live for a fee.
A video of the interaction could be automatically sent to the fan afterwards.
Justin Bieber charged $7k+ for meet and greets at his concerts.
Using the 'go live with' feature, this offline experience could be replicated on IG Live for a fee.
A video of the interaction could be automatically sent to the fan afterwards.
3. Virtual Gifts
Chinese apps do this extremely well - not sure for Western markets, but worth an experiment.
Gifts could be a fun way to tip your favourite artist. Maybe they can add to the atmosphere of the live performance (e.g. paying to make a cheering sound heard by all)
Chinese apps do this extremely well - not sure for Western markets, but worth an experiment.
Gifts could be a fun way to tip your favourite artist. Maybe they can add to the atmosphere of the live performance (e.g. paying to make a cheering sound heard by all)
4. Go VIP
With the popular videos, you can have hundreds or thousands of people commenting at the same time.
With VIP, a fan's profile could be made to standout when they comment, and remain visible for a longer time than non-VIPs.
VIPs could also unlock bonus content etc.
With the popular videos, you can have hundreds or thousands of people commenting at the same time.
With VIP, a fan's profile could be made to standout when they comment, and remain visible for a longer time than non-VIPs.
VIPs could also unlock bonus content etc.
Why is this interesting?
- Artists better monetise their IG following
- IG gets a cut from all these transactions that protects itself against falling ad-spend
- IG becomes a destination for big online events and protects itself against TikTok, Spotify
- More indie artists?
- Artists better monetise their IG following
- IG gets a cut from all these transactions that protects itself against falling ad-spend
- IG becomes a destination for big online events and protects itself against TikTok, Spotify
- More indie artists?
