A good explainer on why watching pressers live might be infuriating you.
When I started podcasting, I had to entirely change my interview technique. Because suddenly, the interview WAS the product. Before that, the interview was designed to get what I needed to write a story. https://twitter.com/paulbrislen/status/1247713417617686528
You best believe I've asked questions twice, three time, and got better answers and clarity each time. I've pushed on issues that seem small, and suddenly got an answer that shows it's not small.
How the sausage is made isn't pretty 🤷‍♀️ but it's necessary.
Whereas because in podcasts you listen to the interview, I pre-vet people, make sure they can answer clearly the first time, prepare them on what I need to know, we chat through it. There’s work that happens beforehand to create an interview that’s not painful to listen to.
But if I was doing something other than a how-to podcast... it would change again.
Each interview style for its time and place.
You can follow @FrancesCook.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: