It has come to our notice that there is a challenge being promoted on social media called The Orijin Challenge which asks consumers to gulp down a PET bottle of Orijin Bitters at a go.

We would like to state clearly that Orijin is not connected to the challenge and does not support or approve of it in any way.

As a brand, Orijin advocates responsible drinking for adults above the legal drinking age of 18 years.

While the lockdown in some states has sparked off series of social media challenges, we encourage our consumers to shy away from any challenge or activity that portrays irresponsible drinking.

Stay home. Stay safe. Stay Orijinal.

18+ Drink Responsibly