lets play a little game, without googl'ing it how much would you pay for this search term?

15.43 cents for that click.

Organic is saying "this query is so bad in my trillion or records, I got nothin" Paid is saying "Sure maybe someone might be looking for your tutoring service."

People are losing their jobs, companies are making really tough calls, while those same companies are paying for clicks they don't even want and didn't know they were getting. Somewhere I think that finding enough waste might give a company more runway to get through.

Might help get them over the cost they need to retain someone for another month or week even. So next week I'm going to just start running our analyses for people who need a list of words to consider cutting. Give us your data get back in a few days a list of words to negate.