I'm not feeling this new wave of K-pop where groups are trying to prove that they're "above" the concept of K-pop. No one wants to watch these confusing, pseudointellectual MVs. If you're not going to fall the 2nd generation route of MVs with an actual story/plot, just have FUN.

It's awesome to have music videos with a storyline. From the likes of 2NE1 discussing domestic violence in 'Go Away' to T-ara's 15 min 'Cry Cry' MV, those were so intriguing. But, these new, other-worldly videos that are meant to analyze society yet make no sense are annoying.

These companies gotta invest more in hiring better choreographers, vocal coaches, & innovative producers. The MV doesn't even matter that much as long as the song hits & the artists can sing AND dance. Look at Growl by EXO. That song is TIMELESS despite what the MVs look like.

Anyways chile... I write a lot about pop culture, politics, and entertainment. Check out my most recent article about how Korean entertainment companies can improve & innovate their marketing methods to help their artists to reach more GLOBAL audiences: https://twitter.com/QUEENTlWA/status/1244680063972499458?s=19

https://twitter.com/QUEENTlWA/status/1248068194033717248?s=20

These tweets really had a lot of you guys feeling hot & bothered. Despite the fact that I didn't mention any groups, many of you took it as a personal attack because you live vicariously through the success of your faves. It's sad and obsessive. Be well.