In 2010, a 18yr old singer left fans debating if the song ‘Holla at your boy’ was sung by a Nigerian. In the smooth tune with western-infused lyrics, the singer urged listeners to wave at him when they saw him drive by. It was bold, fresh and a hit.
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The song, produced by DJ Klem (Knighthouse) and Vebee, is the first single from his debut album Superstar, during his years of deal with Empire Mates Entertainment (EME).
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It was the perfect introduction Wizkid. Seeing then label boss, Banky Wellington drive Wizkid and Skales to a school, in a music video that did not seem Nigerian, imprinted an aspirational image in the minds of teenagers who saw themselves in this singer.
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Little wonder he became a sensation immediately after. In January, 2020, that song has turned 10 and the generation that grew up with Wizkid’s music remember with nostalgia all the memories ‘Holla at your boy’ created for them.
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They do not hold back on social media and suffice it to say that Wizkid has the largest and strongest fanbase as an African artiste.
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For 10 years, a generation, about to turn 30 have grown up listening to him, following and trying to understand his mystique while extoling his musical ability. Everything Wizkid breathes on is a hit, his fans make sure of that.
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Three children, many collaborations with international stars including Beyonce, international deals, several awards and multi-certified hits later, Wizkid has evolved. His influence, as an artist and an African voice, has grown exponentially.
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He was the first ever Nigerian musician to have over one million followers on Twitter in 2014. His videos on YouTube has millions of views with ‘Fever’, released in 2018 garnering over 50M views and the more recent video ‘Joro’ has over 33M views.
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He has won many awards and gained recognition and nominations from prestigious avenues like MOBO, The Headies, BET, MTV, Grammy, World Music Awards, and many others
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Wizkid currently has the biggest music deal yet by an African music act with his 2016 deal with RCA Records.
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Following the hype of ‘Holla at your Boy’ in 2010, Wizkid released more fire songs and pushed several musical collaborations that stunned fans. He lived up to his name. While fans were beginning to get used to domestic Wizkid, ‘Ojuelegba’ happened.
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The song, a simple tune laced with meanings incited new fire among existing fans and created new ones. One of such new inductees was Drake, who went on to collaborate with Wizkid.
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He later revealed ‘African Bad Gyal’ as his collaborative single with Chris Brown and said it would be the lead single from his third studio album. In April 2015, both Wizkid and Chris Brown performed ‘ABG’ together at the latter’s concert in Durban, SA.
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Wizkid is the first Afrobeats artist to appear in the 2018 Guinness World Records.
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All these and more international work culminated into a level of influence that only few artists globally have been able to attain. His cult-like fan base can be likened to the Beyhives, which explains the success of his collaboration with BeyoncĂ© on the song, ‘Brown Skin Girl’.
Wizkid is credited with the widespread influence of Afrobeat in the international scene.
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Wizkid's music will bring out deep cultural aspect of Nigerian culture to anyone that listens to it. The music will focus on his background and upbringing. This makes it easy for many people to reflect on the music.
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