How does the @IFRC response to #COVID19 looks like on social media?

On #WorldHealthDay https://abs.twimg.com/hashflags... draggable="false" alt=""> I had the chance to share some insights during the #ReachAndTurn workshop organised by @UNUMERIT.

My slides are available here: https://bit.ly/2VbhDiW 

And">https://bit.ly/2VbhDiW&q... here& #39;s a quick threadhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">

First things first.

What does @IFRC wants on #socialmedia?

Three things:

1. Presence, every day in every screen.
2. Consistency, with the right tone for each platform.
3. Shareability, to reach wider audiences.

Before every person on earth knew the word #coronavirus, the virus spread widely, but in terms of public awareness it flew under the radar for most (but not all) people.

This tweet by @HelenBranswell will be featured by the historians of this pandemichttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> https://twitter.com/HelenBranswell/status/1212743618756263937">https://twitter.com/HelenBran...

On January 13 2020, for the first time since we learned about the novel coronavirus, @WHO shared on social media this infographic with public health recommendations on how to reduce your risk of #coronavirus infectionhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> https://twitter.com/WHO/status/1216754859292184577">https://twitter.com/WHO/statu...

Days later our @IFRCAsiaPacific team, inspired in @WHO& #39;s infographic, created a set of graphics to spread the word on how to protect ourselves from the novel #coronavirus https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> https://twitter.com/IFRCAsiaPacific/status/1219571384411516928">https://twitter.com/IFRCAsiaP...

These @IFRC infographics on #coronavirus were WIDELY shared and translated into over 36 languages. They performed really well in our channels, but most importantly, they were used by dozens of #RedCross& #RedCrescent National Societies online and offline http://bit.ly/374ytUt ">https://bit.ly/374ytUt&q...

While this efforts happened, we started posting on our @IFRC TikTok @WHO recommendations to reduce the risk of #coronavirus infection. That move proved to be very popular among TikTokers. This video has so far over 9 million views and 433k likes https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Red heart" aria-label="Emoji: Red heart">

With the help of @Lsalwan, every day we scan virtually all the social media posts from the @IFRC network in all possible languages. That& #39;s how we curated this @Medium piece to show the #COVID19 response in photos & videos. It& #39;s one of our most read pieces http://bit.ly/38jZFPP ">https://bit.ly/38jZFPP&q...

And the TikTok #coronavirus content production keeps going. Not only from the @IFRC account – our friends from @RodeKruishttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇳🇱" title="Flag of Netherlands" aria-label="Emoji: Flag of Netherlands"> @roteskreuzathttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇦🇹" title="Flag of Austria" aria-label="Emoji: Flag of Austria"> @BritishRedCrosshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇬🇧" title="Flag of United Kingdom" aria-label="Emoji: Flag of United Kingdom"> @crocerossahttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇮🇹" title="Flag of Italy" aria-label="Emoji: Flag of Italy"> @redcrosscanada https://abs.twimg.com/emoji/v2/... draggable="false" alt="🇨🇦" title="Flag of Canada" aria-label="Emoji: Flag of Canada"> @RedCrosshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇺🇸" title="Flag of United States" aria-label="Emoji: Flag of United States"> @CruzRojaBizkaiahttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🇪🇸" title="Flag of Spain" aria-label="Emoji: Flag of Spain"> have greathttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🎦" title="Cinema" aria-label="Emoji: Cinema">
Here& #39;s an example http://bit.ly/2IqPsXj ">https://bit.ly/2IqPsXj&q...

Last month, WHO joined TikTok. My friend @KuzmanovicA and I talked to @HarrisonMantas about how we see our organisations adding value during #COVID19 times. Spending time on @tiktok_us keeps your creative & storytelling tactics challenged every day http://bit.ly/2vXHgLF ">https://bit.ly/2vXHgLF&q...

And after lots of effort & time invested, we reached a milestone this week. From all the @IFRC #socialmedia channels, TikTok is now where we have the most followers: 577k as of today.

It took us 11 years to get 547k followers on Facebook.
It took us 11 months on TikTok

Facebook is key for our @IFRC social media strategy. That& #39;s where we connect with our Red Cross/Red Crescent network, colleagues & their loved ones.
During these #COVID19 times, that long-term relationship paid off. Our shareability went off the charts.
Our content is valuable.

Here on Twitter, our @IFRC content on #COVID19 has also performed really well. Here& #39;s a screenshot of how our analytics dashboard looks like right now.

Most of the times, indicators in green = good https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="White heavy check mark" aria-label="Emoji: White heavy check mark">

And @LinkedIn has also proved to be an incredible platform to share #COVID19 updates.

Thanks to @melismine and many other colleagues, our #LinkedInLive sessions featuring different aspects of the @IFRC response have engaged thousands of users.

March was off the charts.