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How does the @IFRC response to #COVID19 looks like on social media?
On #WorldHealthDay
I had the chance to share some insights during the #ReachAndTurn workshop organised by @UNUMERIT.
My slides are available here: https://bit.ly/2VbhDiW
And here's a quick thread
On #WorldHealthDay
I had the chance to share some insights during the #ReachAndTurn workshop organised by @UNUMERIT.My slides are available here: https://bit.ly/2VbhDiW
And here's a quick thread
First things first.
What does @IFRC wants on #socialmedia?
Three things:
1. Presence, every day in every screen.
2. Consistency, with the right tone for each platform.
3. Shareability, to reach wider audiences.
What does @IFRC wants on #socialmedia?
Three things:
1. Presence, every day in every screen.
2. Consistency, with the right tone for each platform.
3. Shareability, to reach wider audiences.
Before every person on earth knew the word #coronavirus, the virus spread widely, but in terms of public awareness it flew under the radar for most (but not all) people.
This tweet by @HelenBranswell will be featured by the historians of this pandemic
https://twitter.com/HelenBranswell/status/1212743618756263937
This tweet by @HelenBranswell will be featured by the historians of this pandemic
https://twitter.com/HelenBranswell/status/1212743618756263937
On January 13 2020, for the first time since we learned about the novel coronavirus, @WHO shared on social media this infographic with public health recommendations on how to reduce your risk of #coronavirus infection https://twitter.com/WHO/status/1216754859292184577
https://twitter.com/WHO/status/1216754859292184577
Days later our @IFRCAsiaPacific team, inspired in @WHO's infographic, created a set of graphics to spread the word on how to protect ourselves from the novel #coronavirus https://twitter.com/IFRCAsiaPacific/status/1219571384411516928
https://twitter.com/IFRCAsiaPacific/status/1219571384411516928
These @IFRC infographics on #coronavirus were WIDELY shared and translated into over 36 languages. They performed really well in our channels, but most importantly, they were used by dozens of #RedCross& #RedCrescent National Societies online and offline http://bit.ly/374ytUt
While this efforts happened, we started posting on our @IFRC TikTok @WHO recommendations to reduce the risk of #coronavirus infection. That move proved to be very popular among TikTokers. This video has so far over 9 million views and 433k likes 
With the help of @Lsalwan, every day we scan virtually all the social media posts from the @IFRC network in all possible languages. That's how we curated this @Medium piece to show the #COVID19 response in photos & videos. It's one of our most read pieces http://bit.ly/38jZFPP
And the TikTok #coronavirus content production keeps going. Not only from the @IFRC account – our friends from @RodeKruis
@roteskreuzat
@BritishRedCross
@crocerossa
@redcrosscanada 
@RedCross
@CruzRojaBizkaia
have great
Here's an example http://bit.ly/2IqPsXj
@roteskreuzat @BritishRedCross @crocerossa @redcrosscanada @RedCross @CruzRojaBizkaia have greatHere's an example http://bit.ly/2IqPsXj
Last month, WHO joined TikTok. My friend @KuzmanovicA and I talked to @HarrisonMantas about how we see our organisations adding value during #COVID19 times. Spending time on @tiktok_us keeps your creative & storytelling tactics challenged every day http://bit.ly/2vXHgLF
And after lots of effort & time invested, we reached a milestone this week. From all the @IFRC #socialmedia channels, TikTok is now where we have the most followers: 577k as of today.
It took us 11 years to get 547k followers on Facebook.
It took us 11 months on TikTok
It took us 11 years to get 547k followers on Facebook.
It took us 11 months on TikTok
Facebook is key for our @IFRC social media strategy. That's where we connect with our Red Cross/Red Crescent network, colleagues & their loved ones.
During these #COVID19 times, that long-term relationship paid off. Our shareability went off the charts.
Our content is valuable.
During these #COVID19 times, that long-term relationship paid off. Our shareability went off the charts.
Our content is valuable.
Here on Twitter, our @IFRC content on #COVID19 has also performed really well. Here's a screenshot of how our analytics dashboard looks like right now.
Most of the times, indicators in green = good
Most of the times, indicators in green = good
And @LinkedIn has also proved to be an incredible platform to share #COVID19 updates.
Thanks to @melismine and many other colleagues, our #LinkedInLive sessions featuring different aspects of the @IFRC response have engaged thousands of users.
March was off the charts.
Thanks to @melismine and many other colleagues, our #LinkedInLive sessions featuring different aspects of the @IFRC response have engaged thousands of users.
March was off the charts.
