KP is an outlier on public awareness and legitimacy of the #COVID19 response. The lesson here is that they& #39;ve been strategic and started early. Remember, KP began this at a disadvantage - decades of under-investment in the health sector + resistance to vaccines.

Weeks ahead of the national debate, KP worked with @undp_pk to develop a strategy. First, what @jhagra calls "the public awareness war" is designed to ensure that the people trust that the Govt is transparent, credible, and in control.

Second, @jhagra understood that any failure to communicate early, accurately, and regularly would erode the public& #39;s confidence in the Government& #39;s ability to manage the crisis.

Things are going to get worse before they get better. Still, we can see from the @GallupPak numbers is that the strategy is working: the people of KP are taking the virus more seriously and are more confident in the Govt. #PakistanFightsCorona