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The UFC is planning to stage fights at a secret island location during a global pandemic, flouting advice from anyone with the slightest shred of sanity remaining.
Aside from the obvious criticisms one could make, what the hell must the sponsors be thinking?
Aside from the obvious criticisms one could make, what the hell must the sponsors be thinking?
Reebok's six-year fighter uniform deal comes to end this year. Its clean, fitness-focused image was meant to rub off on the UFC, which wanted to join the big four US leagues in terms of reputation and revenue.
It seems like it's about to rub the wrong way.
It seems like it's about to rub the wrong way.
If you're Reebok, are you happy for the exposure? Or would you be worried that you're now tied up with the sports equivalent of Joe Exotic's cub-petting roadshow?
If you're Nike or Adidas, would you feel comfortable queuing up to replace them in 2021?
If you're Nike or Adidas, would you feel comfortable queuing up to replace them in 2021?
You could argue that these private island fights are the true essence of the UFC. MMA is a wild sport filled with lovable and loathsome mentalists. It's what made the whole thing attractive in the first place.
When the Fertittas decided to sell, they knew that had to change.
When the Fertittas decided to sell, they knew that had to change.
The UFC is now owned by Endeavor and has partnerships with Reebok, EA Sports, Volkswagen, Modelo and host of other mainstream brands.
The UFC we're about to see belongs to the era of The Gun Store, http://CondomDepot.com and Dennis Hallman's speedos.
The UFC we're about to see belongs to the era of The Gun Store, http://CondomDepot.com and Dennis Hallman's speedos.
I'd like to add that Dennis Hallman's speedos were perfectly suited to mortal combat, and Training Mask are marketing geniuses.
