Read on Twitter
(1/6) A thread about new resources from @TrustingNews:
This is a big moment for journalism. The public needs us now more than ever. http://bit.ly/trustduringcovid19
Here are four things you can do to show you're trustworthy (along with copy-and-paste language to use with your audience).
This is a big moment for journalism. The public needs us now more than ever. http://bit.ly/trustduringcovid19
Here are four things you can do to show you're trustworthy (along with copy-and-paste language to use with your audience).
(2/6) Newsrooms should always be willing to explain and share their goals and mission. While covering a crisis, those explanations are even more crucial. So remove the guesswork. Provide users with insight into how you operate and what motivates you. https://medium.com/@lwalsh/93160e0a216f
(3/6) In times of crisis, explaining how you work to be accurate and fair is so important. People want to know they can trust the info they are consuming, so that means you have to TELL them why your work is worthy of their trust. https://medium.com/@lwalsh/93160e0a216f
(4/6) Journalists are being furloughed and laid off — at a time when communities need them acutely. Here's how to explain that to your audience, and then ask for their support. https://medium.com/@mayerjoy/d4837fcb36d6
(5/6) It's crucial that newsrooms invest in meaningful online engagement right now. You need to know what your community thinks of your work, and what they most need from you. Level up with these tips. https://medium.com/@mayerjoy/d047a48c6071
(6/6) In a hurry? Copy and paste language from our downloadable tip sheets. We'll give you the words to explain your funding, mission and credibility. http://bit.ly/trusttipscovid19
What gets in the way of users' trust in YOUR work? Tell us here. https://bit.ly/2XghZHL
What gets in the way of users' trust in YOUR work? Tell us here. https://bit.ly/2XghZHL
