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Apple Over-Ear Headphones
Codename: B515
(Think Beats 700)
$350
Aimed for WWDC

AirPods X
Codename: B517
For sports/running
(think Beats X)
~$200
Aimed for Sept/Oct

Probably what DigiTimes thought was “AirsPods Pro Lite”

End goal: phase out Beats

Bose 700* typo

Reliability on this is

We’ve all been asking why Apple seems to want to make more headphones if they already own Beats.

Well, here’s the answer.

The AirPods brand is more meaningful and valuable to Apple than Beats.

They wanna make everything in-house and ship with an Apple logo instead.

Apple has also been selling Beats products at 40% for employees only to try to clear out inventory

Seems like people need clarification on what I mean by “end goal is to phase out Beats”

It doesn’t mean they’re trying to kill the Beats brand TOMORROW.

They’re building up the Apple/AirPods product line - THEN they will phase out Beats in favor of the finished lineup.