Read on Twitter
You ready for this? 
Apple Over-Ear Headphones
Codename: B515
(Think Beats 700)
$350
Aimed for WWDC
AirPods X
Codename: B517
For sports/running
(think Beats X)
~$200
Aimed for Sept/Oct
Probably what DigiTimes thought was “AirsPods Pro Lite”
End goal: phase out Beats
Apple Over-Ear Headphones
Codename: B515
(Think Beats 700)
$350
Aimed for WWDC
AirPods X
Codename: B517
For sports/running
(think Beats X)
~$200
Aimed for Sept/Oct
Probably what DigiTimes thought was “AirsPods Pro Lite”End goal: phase out Beats
Bose 700* 
typo
Reliability on this is
typo Reliability on this is
We’ve all been asking why Apple seems to want to make more headphones if they already own Beats.
Well, here’s the answer.
The AirPods brand is more meaningful and valuable to Apple than Beats.
They wanna make everything in-house and ship with an Apple logo instead.
Well, here’s the answer.
The AirPods brand is more meaningful and valuable to Apple than Beats.
They wanna make everything in-house and ship with an Apple logo instead.
Apple has also been selling Beats products at 40% for employees only to try to clear out inventory
Seems like people need clarification on what I mean by “end goal is to phase out Beats”
It doesn’t mean they’re trying to kill the Beats brand TOMORROW.
They’re building up the Apple/AirPods product line - THEN they will phase out Beats in favor of the finished lineup.
It doesn’t mean they’re trying to kill the Beats brand TOMORROW.
They’re building up the Apple/AirPods product line - THEN they will phase out Beats in favor of the finished lineup.
