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@web chewing on this today — I believe @netflix has made the long tail of #content pop-culture — through #streaming https://twitter.com/web/status/1247245028335861760">https://twitter.com/web/statu...
This rise is fuled by #consumers easy access to quality content at anytime anywhere on a variety of devices.
Every day we as consumers are actively choosing the new stars based on how and with whom we choose to spend our #time with.
Every day we as consumers are actively choosing the new stars based on how and with whom we choose to spend our #time with.
Therefore @web, the @Quibi strategy of touting star power as the unique selling proposition of Quibi for consumers —feels a little out of touch because consumers spend more of their time with content that feels authentic no matter how strange at scale — see #TigerKingNetflix 
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I believe that if @Quibi tweeked it’s #marketing strategy to make its value prop around seeing your favorite stars in new authentic ways it could make a world of difference in how the average consumer perceives the offering at scale
For example @web, making the reason @chancetherapper is hosting #Punkd https://abs.twimg.com/hashflags... draggable="false" alt=""> is because he has been a lover of practical jokes since childhood and now hosting his show on @Quibi is the fulfillment of a life-long dream
We all enjoy watching others go after + fulfill their dreams.
It inspires us to do the same.
Leaning hard into that kind of messaging could help @Quibi SLOWLY but sustainably grow and secure market share w. consumers that increasingly have more choices but less and less time.
It inspires us to do the same.
Leaning hard into that kind of messaging could help @Quibi SLOWLY but sustainably grow and secure market share w. consumers that increasingly have more choices but less and less time.
@venturetwins let me know what you think of the thread above. Just read your tweets on @Quibi — I definitely looking at how this product moves in the market very closely as are you.
@PhilRanta just read your content on LinkedIn — let me know what you think of this @Quibi thread.
