Read on Twitter
I was just waiting for someone to ask! Keep in mind, I'm coming in with an outside, looking in perspective... #okstate athletics has done a great job with our "rebrand," which is really just a consolidation of the dozens of logos developed through the decades... a thread...(1/5) https://twitter.com/daveabarr/status/1247216658101547008
... Some people will be excited to hear the badge is out. I'm not one of those people. It was an alternate logo to our main brand and helped create some symmetry to an asymmetrical logo. It also looked great on uniforms...(2/5)
...We now have the updated brand and Pistol Pete as our primary and secondary logos, respectively. This was a great move as both are distinctive to #okstate. The cleanup of the brand removing excessive keylines, aligning angles, and simplifying to one-color...(3/5)
...all help to streamline an overall solid and unique design. While I have a lot of love for "tradition" and appreciate the nostalgia of it, the original brand logo is lacking and messy for today's design standards. It has it's place as an annual throwback homage...(4/5)
...but for everybody outside Cowboy Country, the new brand has a stronger, bolder impact, and will have a longer lifespan. Fun fact: the opposite helmet has won in our Instagram polls every day, which tells me the younger generations are fonder of the contemporary look. (5/5)
