‘CAC (customer acquisition costs) is the new rent’ - if you’re obsessed with following DTC brands (like me!) this is a great read https://bit.ly/2V7E6xu ">https://bit.ly/2V7E6xu&q...

‘perhaps the original mistake of the DTCs wasn’t in their vision, but in their decision to take the venture capital in the first place’ - perhaps they should have all learned NastyGal’s lesson https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Electric light bulb" aria-label="Emoji: Electric light bulb">

‘..found itself contending with the problems so many DTCs seem to grapple with at this stage of growth, but namely the dawning realization that building a customer base from scratch is actually quite hard — and incredibly expensive’