https://abs.twimg.com/emoji/v2/... draggable="false" alt="📺" title="Television" aria-label="Emoji: Television"> I turned on the t.v. yesterday to watch the #Netflix episode of Self Made: Inspired by the Life of Madam C.J. Walker, and it provided a whole lesson on marketing and sales. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Electric light bulb" aria-label="Emoji: Electric light bulb">

"Ladies, let& #39;s talk about hair!" https://abs.twimg.com/emoji/v2/... draggable="false" alt="💁🏽‍♀️" title="Woman tipping hand (medium skin tone)" aria-label="Emoji: Woman tipping hand (medium skin tone)">

That was Madam Walker& #39;s opening statement when she decided to station herself in the center of the market where shoppers were moving about. Surprisingly, the women gave her a quick glance and kept going about their business. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😴" title="Sleeping face" aria-label="Emoji: Sleeping face">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✌🏽" title="Victory hand (medium skin tone)" aria-label="Emoji: Victory hand (medium skin tone)">

How many of us do this everyday in the promotion of our products, services, events, etc.? Show up and try to change the tide in our direction with the thought that because we showed up and have something to offer that we think people need, they should flock to it. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face">

But people don& #39;t care about what you& #39;re doing or what you offer until you give them a reason to that matters to them. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥴" title="Woozy face" aria-label="Emoji: Woozy face">

Also, does your audience trust you as a credible solution? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Eyes" aria-label="Emoji: Eyes">

One of the key things that Madam Walker did during the market scene was establish credibility by sharing her experiences. She shared how her product had personally transformed her appearance, career and confidence.

She went on to identify with what her potential customers were experiencing, and then opened their minds up to what was on the other side of taking advantage of the solution that she was offering. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Exploding head" aria-label="Emoji: Exploding head">

Don& #39;t lead with your product or service, lead with your story. https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Open book" aria-label="Emoji: Open book">

There is no greater marketing or sales strategy than results. Open the door to a conversation about your solution by connecting with your audience through your story, shared experiences, personal transformation, and the transformation that you can provide for others. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Money bag" aria-label="Emoji: Money bag">

If transitioning to or growing in entrepreneurship is your desire, I challenge you this week to write our your brand story.https://abs.twimg.com/emoji/v2/... draggable="false" alt="📝" title="Memo" aria-label="Emoji: Memo"> Step outside of your product or service and give it meaning by crafting a narrative that will reel in your ideal audience and help you to build community.

These potential clients/customers will evolve into brand evangelists that will help to take your brand and business to the next level.

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