This is important because publishers are shutting down or asking journalists to take pay cuts. Brands are blocking their ads from appearing on COVID news while news orgs open the paywalls in public service. (Fraudsters and long-tail sites are probably snaking the lost revenue.) https://twitter.com/lmoses/status/1247176917813547009

adtech automates us into the abyss

notice content lobby is asking adtech lobby to offer relief but ad agencies have to throw their weight around on this problem because adtech only cares about adtech. they’re hellbent on weaponizing first amendment to immunize commercial surveillance from data rights protections.

CMOs gotta schedule a Zoom on the topic of demonetizing coronavirus coverage at the adtech layer of their marketing budgets. This is how they pitch in towards relief and resilience efforts for frontline workers in news production under #COVID19.

Remonetize the news. It’s up to brands to unblock their ads. Old enough to remember when folks got upset when we blocked their ads. Seems that we’re in the next phase of the adblocking wars.