If I was designing the messaging against Trump, I would focus on how what is happening now, is merely a continuation of how he operated as a businessman. Trump went bankrupt 6 times, leaving massive chaos in his wake, banks, bond holders, stockholders, contractors, workers,

small businesses, stiffed left devastated broke, ruined. How could one man be such a incompetent businessman, he ignored experts, looted the businesses for personal benefit, lied, cheated, "went with his gut" instead of the facts, refused to listen, refused to read, borrowed

Wildly, cared only about himself and when he failed blamed others. It is all there, The incompetent businessman who went bankrupt 6 times, is exactly the kind of president who would, fail to listen to experts, fail to plan, embrace crack pot theories, lie, cheat, steal, blame

others for his incompetence. Every criticism should begin with, "This is exactly how Trump went bankrupt 6 times". The key to moving Trump voters is to burst the bubble that years of Reality TV shows created, the false image of success. Trump, was and is a failure.