Thread by @itsginnydi, I don't think I have, not in depth! I'll do a little [...]

Ginny Di 🍬

itsginnydi

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I don't think I have, not in depth! I'll do a little thread here in an attempt to answer

https://twitter.com/AndTheMeltdowns/status/1247167882284486657

https://twitter.com/AndTheMeltdowns/status/1247167882284486657

First things first: I plan out my social posts with @latermedia, where I have a premium account. That's a worthwhile investment for my business, but could be pricy for a hobbyist — the paid features give me more freedom because they're mostly just "more automation."

Later can be used for Facebook and Instagram, but tbh I mostly just use it for Instagram. I rarely schedule tweets, but when I do, I just use Tweetdeck.

The best thing about scheduling Instagram posts is that I can schedule out all my posts for the week, spend an hour writing all the captions, and then I can rearrange them, tweak things, see how they look on my profile with Later's preview option, etc.

This totally eliminates the "oh god, it's noon and I have nothing to post" scramble that I used to deal with all the time.

Speaking of timing, I choose my post times loosely based on my IG business account analytics. It shows me when my followers are mostly online.

I don't have a "style guide" per se, but there's definitely one in my brain — I have certain things that I try to do with all my posts. I've gotten more consistent over the years.

Here are some examples of the best practices I try to keep in mind:

—clean, bright, well-lit photos with uncluttered backgrounds, including selfies & WIPs

—portrait style images often, but landscape style never (because they appear smaller on the feed — less eye-catching)

—at least 2 cosplay photos for every non-cosplay/personal one

—side-by-sides pretty often (weekly, maybe?) because they perform well, but can look cluttered if there are too many on my profile in a row

—repost old photos at least weekly-ish so my feed isn't a block of my latest cosplays

—video thumbs follow the same rules as stills

You can see that there's a definite color theme in my images — cool-toned, bright, lots of white, lots of green and blue. This isn't necessarily intentional (it's just my style) but it helps my feed look cohesive. I think it's less of a rule and more of a "have your own style"

This is a little rambly, haha! Hopefully it was helpful. Please let me know if you have any follow-up questions or want me to expand on anything, I'm happy to!

Oh, I should mention HOW I actually strategize what to post! I have some blogs about stuff.

How I use Instagram's post insights to strategize for growth: https://www.ginnydi.com/blog/2018/2/15/decoding-instagrams-post-insights

A tough-love blog about how marketing only works if your content is good: https://www.ginnydi.com/blog/2018/2/23/dont-bother-marketing-mediocre-work

Don’t Bother Marketing Mediocre Work — Ginny Di

Social algorithms are becoming a scapegoat for any failings on the part of content creators. Today, I’m going to dish out some tough love: Stop blaming social algorithms for your mediocre work.

https://www.ginnydi.com/blog/2018/2/15/decoding-instagrams-post-insights

Aaand here's a blog I wrote recently exploring a few different tactics for writing good Instagram captions: https://www.ginnydi.com/blog/2019/11/8/writing-engaging-instagram-captions

I also have a Creator Marketing advice column I just launched, you can learn more here: https://www.ginnydi.com/blog/2020/3/29/creator-club-a-creator-marketing-advice-column

Creator Club: A Creator Marketing Advice Column — Ginny Di

I’ve always been a big proponent of sharing knowledge. Knowledge isn’t a limited resource – instead, it’s something that only grows and expands the more it’s shared!

https://www.ginnydi.com/blog/2019/11/8/writing-engaging-instagram-captions

You can follow @itsginnydi.

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