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I don& #39;t think I have, not in depth! I& #39;ll do a little thread here in an attempt to answer 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands"> https://twitter.com/AndTheMeltdowns/status/1247167882284486657">https://twitter.com/AndTheMel...
First things first: I plan out my social posts with @latermedia, where I have a premium account. That& #39;s a worthwhile investment for my business, but could be pricy for a hobbyist — the paid features give me more freedom because they& #39;re mostly just "more automation."
Later can be used for Facebook and Instagram, but tbh I mostly just use it for Instagram. I rarely schedule tweets, but when I do, I just use Tweetdeck.
The best thing about scheduling Instagram posts is that I can schedule out all my posts for the week, spend an hour writing all the captions, and then I can rearrange them, tweak things, see how they look on my profile with Later& #39;s preview option, etc.
This totally eliminates the "oh god, it& #39;s noon and I have nothing to post" scramble that I used to deal with all the time.
Speaking of timing, I choose my post times loosely based on my IG business account analytics. It shows me when my followers are mostly online.
Speaking of timing, I choose my post times loosely based on my IG business account analytics. It shows me when my followers are mostly online.
I don& #39;t have a "style guide" per se, but there& #39;s definitely one in my brain — I have certain things that I try to do with all my posts. I& #39;ve gotten more consistent over the years.
Here are some examples of the best practices I try to keep in mind:
Here are some examples of the best practices I try to keep in mind:
—clean, bright, well-lit photos with uncluttered backgrounds, including selfies & WIPs
—portrait style images often, but landscape style never (because they appear smaller on the feed — less eye-catching)
—at least 2 cosplay photos for every non-cosplay/personal one
—portrait style images often, but landscape style never (because they appear smaller on the feed — less eye-catching)
—at least 2 cosplay photos for every non-cosplay/personal one
—side-by-sides pretty often (weekly, maybe?) because they perform well, but can look cluttered if there are too many on my profile in a row
—repost old photos at least weekly-ish so my feed isn& #39;t a block of my latest cosplays
—video thumbs follow the same rules as stills
—repost old photos at least weekly-ish so my feed isn& #39;t a block of my latest cosplays
—video thumbs follow the same rules as stills
You can see that there& #39;s a definite color theme in my images — cool-toned, bright, lots of white, lots of green and blue. This isn& #39;t necessarily intentional (it& #39;s just my style) but it helps my feed look cohesive. I think it& #39;s less of a rule and more of a "have your own style"
This is a little rambly, haha! Hopefully it was helpful. Please let me know if you have any follow-up questions or want me to expand on anything, I& #39;m happy to!
Oh, I should mention HOW I actually strategize what to post! I have some blogs about stuff.
How I use Instagram& #39;s post insights to strategize for growth: https://www.ginnydi.com/blog/2018/2/15/decoding-instagrams-post-insights
A">https://www.ginnydi.com/blog/2018... tough-love blog about how marketing only works if your content is good: https://www.ginnydi.com/blog/2018/2/23/dont-bother-marketing-mediocre-work">https://www.ginnydi.com/blog/2018...
How I use Instagram& #39;s post insights to strategize for growth: https://www.ginnydi.com/blog/2018/2/15/decoding-instagrams-post-insights
A">https://www.ginnydi.com/blog/2018... tough-love blog about how marketing only works if your content is good: https://www.ginnydi.com/blog/2018/2/23/dont-bother-marketing-mediocre-work">https://www.ginnydi.com/blog/2018...
Aaand here& #39;s a blog I wrote recently exploring a few different tactics for writing good Instagram captions: https://www.ginnydi.com/blog/2019/11/8/writing-engaging-instagram-captions
I">https://www.ginnydi.com/blog/2019... also have a Creator Marketing advice column I just launched, you can learn more here: https://www.ginnydi.com/blog/2020/3/29/creator-club-a-creator-marketing-advice-column">https://www.ginnydi.com/blog/2020...
I">https://www.ginnydi.com/blog/2019... also have a Creator Marketing advice column I just launched, you can learn more here: https://www.ginnydi.com/blog/2020/3/29/creator-club-a-creator-marketing-advice-column">https://www.ginnydi.com/blog/2020...
