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Hi @loonatheworld, I& #39;m a brand strategist and social media manager just providing insights on why you should give #LOONAFreeSNS #이달의소녀_SNS_자유롭게. This is a thread of Pros & Cons then ideas on what they can do and how you can still protect the girls.
Cons:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> #LOONA will be exposed to hateful, perverted & possible anxiety-inducing comments.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> You& #39;ll have to hire/assign at least one person to approve, edit and schedule whatever they want to be posted.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> #LOONA might feel pressured to post if some orbits demand it thus might provide them added stress, especially during promotion periods.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> Orbits or members themselves may feel lonely if ever one post gets fewer likes than others.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> #LOONA members might start shading the company with their complaints and your shortcomings.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◾" title="Black medium small square" aria-label="Emoji: Black medium small square"> There& #39;s always the possibility that they might post something that could damage their reputation or yours.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Before I move on to the Pros, let us address the Cons.
[Re: Bad Comments]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> Before giving access to #LOONA, conduct a seminar or small talk preparing them for malicious comments. So that their mental state will be a bit prepared for it.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Bad Comments]
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Hiring Approver]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> Hiring #LOONA a content manager will be a great investment. Besides content curation, this person can focus on marketing the girls via social media content. Make them their YouTube subber, meme curator, and more!
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Pressure to Post]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> Besides mentally preparing them as mentioned before, the content manager can help #LOONA schedule content so Orbits will be accustomed to a calendar. Imagine GoWonTV every Thursday, Mukbang Fridays, etc.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Less Popular Members Less Love]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> Turn this to an advantage to help promote your least popular members and make them shine more. Give them more social content. Ex. Heejin is great at M/V center but Vivi might be more popular online.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Company Shade]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> You& #39;ll have a content creator to manage this but this can be more incentive for your company as a whole to learn and improve. We understand #LOONA is technically your first venture, but they will help you grow.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Damage Reputation]
https://abs.twimg.com/emoji/v2/... draggable="false" alt="◽" title="White medium small square" aria-label="Emoji: White medium small square"> Again, a content manager can help mitigate this. Make sure your girls are well informed, your content manager is well trained and everyone is sane before posting.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Increased activity in social media means an increase in engagement and customer acquisition. In layman& #39;s terms, more fans https://abs.twimg.com/emoji/v2/... draggable="false" alt="💯" title="Hundred points symbol" aria-label="Emoji: Hundred points symbol"> more money https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote with dollar sign" aria-label="Emoji: Banknote with dollar sign">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Keep Orbits busy promoting #LOONA with every post. Trust us, we can blow any post up.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Letting #LOONA post is technically FREE promotion and marketing for the company.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Develop a closer bond with the Orbits. More memes will be formed, more inside jokes and more milestone challenges that I& #39;m sure Orbits can ace.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Collaborate with other artists, get SNS mentions, get #LOONA sunbaenims from other companies to provide them with much-needed advice.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☑" title="Ballot box with check" aria-label="Emoji: Ballot box with check"> Show off your girls& #39; talents by doing covers and etc.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Content Ideas:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📹" title="Video camera" aria-label="Emoji: Video camera"> Vlogs (GoWonTV, etc.)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📹" title="Video camera" aria-label="Emoji: Video camera"> Song & Dance Covers (All the girls are talented, show them off!)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📹" title="Video camera" aria-label="Emoji: Video camera"> Gaming Streams (Let Olivia & GoWon show off their past time hobbies)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📹" title="Video camera" aria-label="Emoji: Video camera"> Mukbang (Let #LOONA eat! Its free content!)
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👥" title="Busts in silhouette" aria-label="Emoji: Busts in silhouette"> Instead of providing #LOONA separate accounts, they should still use the @loonatheworld account. That already has a following, capitalize on it. Unite both the orbits and the members.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👥" title="Busts in silhouette" aria-label="Emoji: Busts in silhouette"> Since I& #39;m sure #LOONA members have their company burner phones and a separate personal phone, let them only have access to the burner phones. This is so they can still separate what& #39;s personal and what& #39;s work.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👥" title="Busts in silhouette" aria-label="Emoji: Busts in silhouette"> If they want to bring their company phones home (when they& #39;re on a holiday or even when they& #39;re free) and want to record some stuff, set up a policy where they can& #39;t post media without their content manager& #39;s guidance.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Conclusion. Yes it will be lovely if the girls could contribute more to @loonatheworld& #39;s SNS, but they would need to weigh the options and repercussions. I understand why this isn& #39;t common in KPOP, we& #39;re lucky BBC lets the girls show their wacky-meme-filled side...
