Hi @loonatheworld, I'm a brand strategist and social media manager just providing insights on why you should give #LOONAFreeSNS #이달의소녀_SNS_자유롭게. This is a thread of Pros & Cons then ideas on what they can do and how you can still protect the girls.
Cons:
#LOONA will be exposed to hateful, perverted & possible anxiety-inducing comments.
You'll have to hire/assign at least one person to approve, edit and schedule whatever they want to be posted.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게


#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
#LOONA might feel pressured to post if some orbits demand it thus might provide them added stress, especially during promotion periods.
Orbits or members themselves may feel lonely if ever one post gets fewer likes than others.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게


#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
#LOONA members might start shading the company with their complaints and your shortcomings.
There's always the possibility that they might post something that could damage their reputation or yours.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게


#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Before I move on to the Pros, let us address the Cons.
[Re: Bad Comments]
Before giving access to #LOONA, conduct a seminar or small talk preparing them for malicious comments. So that their mental state will be a bit prepared for it.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Bad Comments]

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Hiring Approver]
Hiring #LOONA a content manager will be a great investment. Besides content curation, this person can focus on marketing the girls via social media content. Make them their YouTube subber, meme curator, and more!
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Pressure to Post]
Besides mentally preparing them as mentioned before, the content manager can help #LOONA schedule content so Orbits will be accustomed to a calendar. Imagine GoWonTV every Thursday, Mukbang Fridays, etc.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Less Popular Members Less Love]
Turn this to an advantage to help promote your least popular members and make them shine more. Give them more social content. Ex. Heejin is great at M/V center but Vivi might be more popular online.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Company Shade]
You'll have a content creator to manage this but this can be more incentive for your company as a whole to learn and improve. We understand #LOONA is technically your first venture, but they will help you grow.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Damage Reputation]
Again, a content manager can help mitigate this. Make sure your girls are well informed, your content manager is well trained and everyone is sane before posting.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
Increased activity in social media means an increase in engagement and customer acquisition. In layman's terms, more fans
more money 
Keep Orbits busy promoting #LOONA with every post. Trust us, we can blow any post up.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게




#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
Letting #LOONA post is technically FREE promotion and marketing for the company.
Develop a closer bond with the Orbits. More memes will be formed, more inside jokes and more milestone challenges that I'm sure Orbits can ace.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게


#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
Collaborate with other artists, get SNS mentions, get #LOONA sunbaenims from other companies to provide them with much-needed advice.
Show off your girls' talents by doing covers and etc.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게


#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Content Ideas:
Vlogs (GoWonTV, etc.)
Song & Dance Covers (All the girls are talented, show them off!)
Gaming Streams (Let Olivia & GoWon show off their past time hobbies)
Mukbang (Let #LOONA eat! Its free content!)
#LOONAFreeSNS #이달의소녀_SNS_자유롭게




#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
Instead of providing #LOONA separate accounts, they should still use the @loonatheworld account. That already has a following, capitalize on it. Unite both the orbits and the members.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
Since I'm sure #LOONA members have their company burner phones and a separate personal phone, let them only have access to the burner phones. This is so they can still separate what's personal and what's work.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
If they want to bring their company phones home (when they're on a holiday or even when they're free) and want to record some stuff, set up a policy where they can't post media without their content manager's guidance.
#LOONAFreeSNS #이달의소녀_SNS_자유롭게

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Conclusion. Yes it will be lovely if the girls could contribute more to @loonatheworld's SNS, but they would need to weigh the options and repercussions. I understand why this isn't common in KPOP, we're lucky BBC lets the girls show their wacky-meme-filled side...
...Just reminding everyone to be mindful because if we incite damaging talk about BBC, we're going to hurt #LOONA more than the BBC. I support this movement but we should also think through everything that we're suggesting/asking them for. We want the best for our girls right?