Hi @loonatheworld, I'm a brand strategist and social media manager just providing insights on why you should give #LOONAFreeSNS #이달의소녀_SNS_자유롭게. This is a thread of Pros & Cons then ideas on what they can do and how you can still protect the girls.
Cons:
◾ #LOONA will be exposed to hateful, perverted & possible anxiety-inducing comments.
◾ You'll have to hire/assign at least one person to approve, edit and schedule whatever they want to be posted.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
◾ #LOONA might feel pressured to post if some orbits demand it thus might provide them added stress, especially during promotion periods.
◾ Orbits or members themselves may feel lonely if ever one post gets fewer likes than others.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Cons:
◾ #LOONA members might start shading the company with their complaints and your shortcomings.
◾ There's always the possibility that they might post something that could damage their reputation or yours.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Before I move on to the Pros, let us address the Cons.
[Re: Bad Comments]
◽ Before giving access to #LOONA, conduct a seminar or small talk preparing them for malicious comments. So that their mental state will be a bit prepared for it.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Hiring Approver]
◽ Hiring #LOONA a content manager will be a great investment. Besides content curation, this person can focus on marketing the girls via social media content. Make them their YouTube subber, meme curator, and more!

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Pressure to Post]
◽ Besides mentally preparing them as mentioned before, the content manager can help #LOONA schedule content so Orbits will be accustomed to a calendar. Imagine GoWonTV every Thursday, Mukbang Fridays, etc.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Less Popular Members Less Love]
◽ Turn this to an advantage to help promote your least popular members and make them shine more. Give them more social content. Ex. Heejin is great at M/V center but Vivi might be more popular online.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Company Shade]
◽ You'll have a content creator to manage this but this can be more incentive for your company as a whole to learn and improve. We understand #LOONA is technically your first venture, but they will help you grow.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
[Re: Damage Reputation]
◽ Again, a content manager can help mitigate this. Make sure your girls are well informed, your content manager is well trained and everyone is sane before posting.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
☑ Increased activity in social media means an increase in engagement and customer acquisition. In layman's terms, more fans 💯 more money 💵
☑ Keep Orbits busy promoting #LOONA with every post. Trust us, we can blow any post up.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
☑ Letting #LOONA post is technically FREE promotion and marketing for the company.
☑ Develop a closer bond with the Orbits. More memes will be formed, more inside jokes and more milestone challenges that I'm sure Orbits can ace.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Pros:
☑ Collaborate with other artists, get SNS mentions, get #LOONA sunbaenims from other companies to provide them with much-needed advice.
☑ Show off your girls' talents by doing covers and etc.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Content Ideas:
📹 Vlogs (GoWonTV, etc.)
📹 Song & Dance Covers (All the girls are talented, show them off!)
📹 Gaming Streams (Let Olivia & GoWon show off their past time hobbies)
📹 Mukbang (Let #LOONA eat! Its free content!)

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
👥 Instead of providing #LOONA separate accounts, they should still use the @loonatheworld account. That already has a following, capitalize on it. Unite both the orbits and the members.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
👥 Since I'm sure #LOONA members have their company burner phones and a separate personal phone, let them only have access to the burner phones. This is so they can still separate what's personal and what's work.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Setup:
👥 If they want to bring their company phones home (when they're on a holiday or even when they're free) and want to record some stuff, set up a policy where they can't post media without their content manager's guidance.

#LOONAFreeSNS #이달의소녀_SNS_자유롭게
Conclusion. Yes it will be lovely if the girls could contribute more to @loonatheworld's SNS, but they would need to weigh the options and repercussions. I understand why this isn't common in KPOP, we're lucky BBC lets the girls show their wacky-meme-filled side...
...Just reminding everyone to be mindful because if we incite damaging talk about BBC, we're going to hurt #LOONA more than the BBC. I support this movement but we should also think through everything that we're suggesting/asking them for. We want the best for our girls right?
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