We are entering a phase of the #PhysicalDistancing when:

1. The weather is getting better.
2. People (especially kids) are increasingly getting cabin fever.
3. Comfort eating with less exercise is growing. (33% say they are getting less exercise than usual)

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4. The need to stay home is as important as ever.
5. Mental health and wellness are becoming a greater challenge. (47% feel lonely, 39% hard time falling asleep)
5. Municipalities are starting to issue fines for not adequately distancing yourself.

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Given this context, communicating rules, creating safe places for people to release steam and anxiety, find alone time and some pleasure is critically important IMO.

Municipalities have an important role in this. Now is the time for clarity and creativity. #COVID19

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