Nicola Sturgeon sending a message here, in making clear that she effectively sacked Catherine Calderwood, that breaking the rules is a big deal and has real consequences. Goes some way towards undoing the damage and to moving on from a catastrophic episode https://www.bbc.co.uk/news/uk-scotland-52181221

Nicola Sturgeon has said several times now that "news management" couldn't have been further from her mind when dealing with this. But surely messaging is utterly *vital* right now, both in informing people and maintaining public trust? The "optics" of this is the whole point