US iPhone folx: is @ZombiesRunGame featured on the @AppStore? We’re seeing a 20x spike in new users today and I can’t figure out where it’s from.
We’re currently trending on the US @AppStore as #1 Fitness App and #15 Free App ¯\\_(ツ)_/¯
What I think happened:

1. TikTok video causes initial download spike
2. ZR rises the @AppStore charts
3. Increased visibility at top of charts leads to continued download spike

Because at this point the continued downloads can’t be from TikTok any more /cc @simoncarless
This is why so many apps and games pay for downloads just to get into the top charts. We haven’t been above the Top 100 Free apps for years so there’s a huge undiscovered audience right there.
I'm guessing we'll see well over 100,000 downloads from all of this. Maybe a lot more. All because of one TikTok video!
100,000 downloads on Monday! Plenty more yesterday as well, and amazingly we’ve reached #9 in Canada, ahead of Quibi, Disney+, Google Hangouts, and Amazon Prime Video!
Traffic slowed down yesterday, but just spiked back up today. One new user PER SECOND right now.
Monday: 100k iOS downloads
Tues: 36k
Weds: 110k+ ?!

Apparently we’re blowing up in Germany now, because why not
...aaand now we’re #1 in Germany, above a few obscure apps called <checks notes> Zoom, TikTok, Houseparty, and Skype
You can follow @adrianhon.
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