I hadn& #39;t seen Starmer& #39;s popularity explicitly broken down by occupational class, so I decided to compare Starmer, RLB and BoJo across NS-SEC analytic classes using BES Panel survey data:
Boris is more popular than Starmer among working class respondents (classes 5-7) and Starmer is very popular with the middle class, especially the newer & #39;service class& #39; employees in classes 1.2 and 2. RLB is less popular than Starmer overall, but the gap is smallest among the WC
Labour& #39;s electoral coalition has shifted over time. In the 40s and 50s is mostly relied on manual workers and lower supervisors (5-7). In the 60s and 90s it picked up middle class voters (1.2-2/3) as well, and in the 00s and 10s it began losing working class support.
My biggest worry with Starmer is that he will not be able to reverse this trend -- both because I think it& #39;s morally reprehensible if Labour can& #39;t gain the support of the people it exists to represent and because I think we can& #39;t win without both sides of our electoral coalition.
I& #39;ve also run the numbers by region, with some interesting results. Starmer is more popular than Boris in the North East, North West, Yorks, but less popular in the Midlands. He& #39;s also well-liked in Scotland and Wales (encouraging news!) and (unsurprisingly) loved in London
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