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Do Low Budget Ad Sets Actually Work?
Recently, I’ve heard about Facebook gurus preaching low budget ad sets. The idea of creating 100 ad sets with budgets of $2.50(N900) has been mentioned.
This is a terrible method to be recommending for advertising on Facebook.
Recently, I’ve heard about Facebook gurus preaching low budget ad sets. The idea of creating 100 ad sets with budgets of $2.50(N900) has been mentioned.
This is a terrible method to be recommending for advertising on Facebook.
Sure, it sounds good in theory – you can have 100 ad sets and gather TONS of data super quickly, right?
Not so fast.
Not only is this strategy not going to provide you with much data, you’ll end up guessing and likely losing money in the long run when you try to scale.
Not so fast.
Not only is this strategy not going to provide you with much data, you’ll end up guessing and likely losing money in the long run when you try to scale.
In this thread, I’ll cover why this strategy doesn’t work, and then share a better one with you.
What is a low budget ad set?
A low budget ad set is exactly what it sounds like – trying to “game the system” by creating a ton of ad sets with tiny daily budgets.
What is a low budget ad set?
A low budget ad set is exactly what it sounds like – trying to “game the system” by creating a ton of ad sets with tiny daily budgets.
The advertiser is hoping they can test tons of different audiences while achieving a high ROAS.
This isn't the same as placing low bids on your ads. When you set a low bid cap on your ads, you are trying to do the same thing though: keep costs down while gathering data.
This isn't the same as placing low bids on your ads. When you set a low bid cap on your ads, you are trying to do the same thing though: keep costs down while gathering data.
