BATA Limited is a MNC in footwear & fashion accessory. It is a manufacturer & retailer based in Lausanne, Switzerland.

Bata is a family-owned business.

Founded in 1894, it is famously known as "Shoe maker to the world"

Bata famous tagline is "Living our values everyday"

Relaxo was founded in 1976 and is today the largest manufacturer of footwear in India.

It has 9 brands

~ Relaxo
~ Bahamas
~ Casualz
~ Schoolmate
~ KidsFun
~ Flite
~ Sparx
~ Boston
~ Mary Jane

Bata has a strategy of mass appeal providing "Value for money" products.

Few of Bata brands

~ Hush Puppies
~ Dr Scholls
~ North Star
~ Power
~ Marie Claire
~ Bubblegummers
~ Ambassador
~ Comfit
~ Wind
~ Weinbrenner
~ Sundrops
~ Safari
~ Baby bubbles
~ Bata
~ Naturalizer
~ Atletico

Brand power attract customer loyalty.

India’s share in global exports of footwear is just 2% compared to China’s share of ~40%, thus presenting room for growth opportunities.

After coronavirus era, India listed companies should have tremendous opportunities to scale up to increase the global market share.

As per my approach of stock selection, I would suggest only two stocks in footwear sector

1. Bata - MNC & leader

2. Relaxo - Leader

Companies that are in MNC or Leader category have upper hand as and when transition happens from China to India.