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Why are reporters so hung up on hydroxychloroquine?
Who funds the media?
“Pharmaceutical advertising has grown more in the past four years than any other leading ad category,” said Jon Swallen, chief research officer at Kantar Media,
Who funds the media?
“Pharmaceutical advertising has grown more in the past four years than any other leading ad category,” said Jon Swallen, chief research officer at Kantar Media,
a consulting firm that tracks multimedia advertising. It exceeded $6 billion last year, with television picking up the lion’s share, according to Kantar data. Shows such as the major network’s evening news programs,
the CBS comedy Mike & Molly and ABC’s daytime drama General Hospital are heavy with drug ads, the Kantar data shows. https://www.usatoday.com/story/money/2017/03/16/prescription-drug-costs-up-tv-ads/99203878/
Why would the media be so antagonistic about a cheap, generic that would only cost $6.20?
