[THREAD] Amidst the
#COVID19 outbreak here are + 10 Social Media Trends emerging or growing stronger that everyone in social media should take note of and reflect upon
#trends #socialmedia 

- Social is becoming “social by design”; meta-social. More and more “micro-community campfires” spark in unexpected places. (A slack group, a discord chat, google doc, e-commerce live-chat, house-party drink…)

Read this by
@sarawilson https://hbr.org/2020/02/the-era-of-antisocial-social-media #THREAD 

- Sms-based services are the new social hype. The promise: "Communicate one-to-one without getting buried by social feeds and algorithms" > Check-out services like
#community @JoinSubtext or
#TexRex #THREAD 

- Social Commerce is getting things straight. Expect “Shoppertainment” through livestreaming, digital gatherings, group buying, friend-auction services like
@Floatthat1. Rise of "affiliate services" like @hashtaggkit. China Inspiration ++
#THREAD 

- Influencer Marketing pivots from” Product Placement” to “Value Placement” > Brand Purpose comes to the forefront.

Read this great piece by
@Nikki_Gilliland https://econsultancy.com/how-the-influencer-marketing-industry-is-adapting-to-coronavirus/ #THREAD 

- "We live in Zoom"... and beyond. Everything goes live.
While Zoom pauses new feature development to focus on privacy and security, watch out for more hybrid and social options. Check out amazing
@iSocialFanz and GET CREATIVE.
#THREAD 

- Gaming is big and getting more and more social. Expect big social players to follow the lead with acquisitions and new built-in services. More collaborative features.
#THREAD 

- Trending Content Formats widely spread on social networks: Q&A (
@reddit 

) trackers, data visualizations, live updates, practical guides, collaborative content creation
@maxloisel Print gets creative


>> "The great empty"
@nytimes https://www.nytimes.com/interactive/2020/03/23/world/coronavirus-great-empty.html

- Social hybrid "Talk shows" on the rise? Spotted on
@katherineykwu twitter stream. Another example of hybrid services: audio broadcasting + sms. That's the future. Hybrid and creative services. It's about pushing the boundaries
https://apps.apple.com/app/apple-store/id1486458670 #THREAD

- Brand / Consumer purpose in the age of Pandemic. Finally, the true age of YOUTILITY brands
@jaybaer Ethics, Trust, solidarity drive social discussions.
#TrustEconomy #ReassuringBrands #engagement #Ethics #THREAD 


- The end of social “walled gardens” ? The new Snapchat Stories integration will enable app developers to connect their systems to Snapchat. The goal: grow platform usage through integration. Expect more. Read this by
@adhutchinson #THREAD https://www.socialmediatoday.com/news/snapchat-will-now-enable-developers-to-integrate-snapchat-stories-into-thei/575242/


- Social VR and AR not up to the game... clearly we are not quite there yet. However, do expect things to speed up. Facebook Begins User Testing of New 'Horizon' VR Social Platform >> 10 innovative companies to watch out by
@FastCompany https://www.fastcompany.com/90457929/virtual-augmented-reality-most-innovative-companies-2020 #THREAD


-
#TIKTOK makes education push. Expect other big social networks to encourage educational and how-to content but also through acquisitions and by developing new
#edtech services
#THREAD


- “My data is rich” : Facebook, Snapchat, Linkedin... all are becoming next-gen research institutes by tapping into their data to explain trends and tell powerful stories. Read more on
@socialmedia2day by
@adhutchinson #THREAD
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