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My man @jackmurphylive provided some great insights after my thread went viral, and I& #39;ve watched him employ a very smart strategy after his own threads went viral.
Let& #39;s take a closer look...
A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
Let& #39;s take a closer look...
A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.
They know which content brought them to you, but they may not have *any* real idea what you& #39;re about.
To make the most of these new connections, you& #39;ve got to get them "on board."
They know which content brought them to you, but they may not have *any* real idea what you& #39;re about.
To make the most of these new connections, you& #39;ve got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."
The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:
• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:
• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
But the WAY you introduce this content matters, too.
For example, I& #39;m now on the back side of an "extremely viral" episode.
And now is the time for me to start onboarding new eyeballs.
But I don& #39;t wan to spam everybody all at once.
Overloading them is counterproductive.
For example, I& #39;m now on the back side of an "extremely viral" episode.
And now is the time for me to start onboarding new eyeballs.
But I don& #39;t wan to spam everybody all at once.
Overloading them is counterproductive.
So there& #39;s a bit of a long game strategy here.
There& #39;s a CURATION component, too:
It& #39;s up to me to identify my content that is best-suited for the people who just came into my orbit.
And then I can start "dripping" it out to them as a bonus for following me.
There& #39;s a CURATION component, too:
It& #39;s up to me to identify my content that is best-suited for the people who just came into my orbit.
And then I can start "dripping" it out to them as a bonus for following me.
I& #39;ve been on this platform a long, LONG time.
As such, I have a lot of content that MIGHT be interesting or germane for new followers.
Because of this, it& #39;s helpful to establish a SYSTEM that enables me to identify the content I want to share quickly and easily.
As such, I have a lot of content that MIGHT be interesting or germane for new followers.
Because of this, it& #39;s helpful to establish a SYSTEM that enables me to identify the content I want to share quickly and easily.
I don& #39;t know what other "big" accounts do to handle this kind of thing, but I favor a simple approach:
Create a Google Doc and build a list of links to your best content.
Write a 1-2 sentence blurb about the content so you& #39;ll know what you& #39;re looking at.
Create a Google Doc and build a list of links to your best content.
Write a 1-2 sentence blurb about the content so you& #39;ll know what you& #39;re looking at.
Then, when you enter an onboarding period, you& #39;ll have a quick reference for the content that will be most effective when shared among your new audience.
You can get pretty refined here, too—
For example, I like to deliver content in a sequential order that builds a mindset.
You can get pretty refined here, too—
For example, I like to deliver content in a sequential order that builds a mindset.
This is some next-level marketing stuff, but it& #39;s certainly valuable...
By selectively deploying content, you can build an audience on your terms!
You can get people on board with the kind of thinking that strengthens your community and gives you more resolve in your approach.
By selectively deploying content, you can build an audience on your terms!
You can get people on board with the kind of thinking that strengthens your community and gives you more resolve in your approach.
The best businesses do this, too.
In fact, onboarding is one of the most important aspects of any business, but ESPECIALLY ones that mostly exist online.
For example, I run a software company.
Effective onboarding is one of the most valuable things my company can focus on.
In fact, onboarding is one of the most important aspects of any business, but ESPECIALLY ones that mostly exist online.
For example, I run a software company.
Effective onboarding is one of the most valuable things my company can focus on.
My business thrives on recurring revenue.
Recurring revenue = commitment
The only way I can get people committed to my product is to onboard them as thoughtfully and as effectively as possible.
The better your onboarding, the better your audience alignment.
Recurring revenue = commitment
The only way I can get people committed to my product is to onboard them as thoughtfully and as effectively as possible.
The better your onboarding, the better your audience alignment.
Alignment is the "magic" here.
Audience members who are aligned with your mindset will pay attention and share your content.
Aligned customers will renew their subscriptions.
An aligned partner will support your mission(s).
Alignment wins!
But it takes work.
Audience members who are aligned with your mindset will pay attention and share your content.
Aligned customers will renew their subscriptions.
An aligned partner will support your mission(s).
Alignment wins!
But it takes work.
So let& #39;s recap:
Did you have a viral moment? A sales windfall? An influx of new eyeballs and attention?
You& #39;ve got to leverage onboarding to make the most of it.
This is how you turn attention into a sustainable resource.
Did you have a viral moment? A sales windfall? An influx of new eyeballs and attention?
You& #39;ve got to leverage onboarding to make the most of it.
This is how you turn attention into a sustainable resource.
Potential onboarding hack?
Create a Master Thread
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