I'm not an expert in the way football clubs are run, but something like the PL feels like a house of cards. Not quite a Ponzi scheme, but the clubs themselves are not necessarily rich. They may be "worth" a lot, but that worth can plummet with the fall of TV revenues.
It's all based on the sale of a product that hasn't been made yet; i.e. each new game on each new day, and each new season, up to maybe 3 seasons in advance for TV companies and longer for some players' contracts.
Most owners don't seem to take a lot out of clubs, but could cash in big by selling. But then, if value of players, clubs, football itself (via TV) falls massively, what then? Who would buy? The whole "product" loses its value.
It reminds me of airlines. Huge companies, with billions of £££-worth of planes. Massive global businesses. But no one is flying in those planes. Maybe those companies could sell some planes to survive? But who's buying planes right now?! Those companies are in big trouble.
The players earn their money. It's market-driven, and they deserve whatever their talents are deemed to be worth. But wages are calculated based on income, and if that income falls off a cliff, clubs will struggle. The whole landscape has changed, and not just for a few months.
If players wages are not paid, the players could presumably walk away for nothing. £100m assets, gone. Now, I'm not sure where they'd go! But they theoretically could. As with various other businesses, people are struggling to make sense of all this.
Clubs don't have hundreds of millions lying around just in case there's a catastrophe. It seems no one, anywhere, has anything set aside for a rainy day; let alone a fucking world-crippling cyclone. That's a lesson we all need to learn, if we can ever afford to save money again.
Right now, the players are earning the same as before. But the clubs are losing millions of match-day revenue, and various other sponsorship-related stuff. The TV companies may ask for that £750m back, which would screw clubs.
Clubs are committed to pay players for up to five years in some cases. Not many industries do that. Things like TV deals would expire well before some players' and managers' contracts. It's not a normal business model. It relies on our crazy passion, too.
Circa 2002 the TV deal money fell (after ITV Digital collapsed), and the same again in the global crash a few years later. Maybe it will rise again, but my hunch would be that clubs are aware there could also be a big shortfall in the next TV deal. House of cards, etc.
A football club takes in a lot of money and shells out a lot of money. It feels like it's just a conduit a lot of the time - what comes in must go out. And what's coming in is likely to be jeopardised by PL TV deals and also CL. Plus, all the lost income from all the other areas
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