The 5G conspiracies leading to violence & mass disruption & confusion is a perfect example of warnings we have been giving through the work so many of us have done. The Cambridge Analytica scandal should’ve been a lesson for the globe. The crisis is just as real online.

If you have not yet understood how disinformation spreads & leads to violence, the analogy is easy. Imagine the propaganda that was spread by the Third Reich. Now assume their postal service is Facebook, Google, except this time they’re profiting in the billions.

And imagine a hundred thousand groups, not just one, with ideologies & objectives to cause disruption & bigotry for the sake of achieving political & economics goals - and sometimes just for the fetish of chaos. That is what we are dealing with, daily. Just look at Modi.

This is why every single one of you need to be weary of how Dominic Cummings+Boris Johnson’s wider team are using data to propagate their disinformation. These are people that are willing to let the old die, willing to put muslim lives at risk & break the law to win elections.

Conspiracies, propaganda, disinformation they are all weapons used frequently by ideologues desperate to see their vision through. No matter the cost. You’re apathy is complacency and it’s time you get behind people trying to put people before data, politics & profit.

Algorithms know you better than the person you go to bed with, better than your mother or your children, better than your teacher or your doctor. Understand this fundamental truth and we will have stepped much further ahead.