This is why I love working in Analyst Relations, because I can just open up the Forrester mobile app, for example, and boom right at the top I find research like this. I can’t wait to read this!

I spent the first decade of my career in tech racing to find things before anyone else. That was a lot of fun, the innovations I found were often really inspiring, and there’s an important place for that. But...

New ideas are great, early adopters are great, but the world isn’t really hurting for lack of good new ideas. The intersection of where new ideas (or good ideas) & humans or organizations come together, that’s where I feel like the big challenge & opportunity is today.

Analyst firms study that intersection, where innovation meets adoption at scale. An analyst told me last month “perspectives on what an organization should do are a dime a dozen, but acts of sense-making in an overwhelming world are truly valuable these days.” I love that.

I’m not going to @ mention and kiss-up to a bunch of analysts in this thread, b/c that’s not the point. I’m fortunate to work for a company that wins the highest praise from analyst firms all the time. But what I love about the job is the timely, powerful learning I get to do.

I say this out loud just because I’m happy about it on a Saturday morning & because so many people misunderstand analyst relations. It’s not about obsequiousness & transactions.

Analyst Relations is an incredible opportunity to learn from some great researchers focused on business, tech, and organizational change. When I was asked to take on the responsibility at work, I said no. I’m so so glad I changed my mind!