Read on Twitter
So everyone is laughing about this, but here’s an alternate take: when you shop with Myer online, by the time you get to check out, half the stuff you “added to your cart” is no longer available (someone rose checked out in the meantime). https://twitter.com/LJKenward/status/1245981954148716545">https://twitter.com/LJKenward...
And often people abandon whole carts when that happens. How do you solve for that?
Option 1: Add to cart reserves the item for you for a limited time. What is the time limit? What if on your site, customers are buying 30+ things in one order, with 1+hrs elapsed, but 10% complete rate?
Option 2: First to check out wins. This sucks. You just spent an hour shopping and half the stuff is gone?
Option 3: A queue. At least try it
Yes Kmart is a dinosaur by internet standards. But maybe they know their business better than we do. Maybe their online shoppers have very different patterns to other retailers
Kmart is not Amazon. On Amazon you buy 3 things, spend 10 minutes looking, and it gets delivers. For Kmart maybe you are spending an hour, buying 30 things, because you are driving to the store to collect and want to just make one trip
I think it’s at least plausible that there’s reasons beyond “lol they don’t know internet”
