Voted for Keir Starmer, so pleased he won. Unfortunately politics over the last couple of decades has become more than ever a marketing exercise rather a debate over the merits of policy, and that played a major part in killing Corbyn. To win elections you need to appeal to

people who aren& #39;t massively interested in politics but vote based on feeling. This is not an informed country; last year a poll showed that 20% of the electorate were unaware that the Brexit Party were pro-Brexit. That& #39;s the reason so many unwittingly vote against their own

interests. The easiest way to win these people& #39;s votes is unfortunately with someone who "looks Prime Ministerial". The Tories worked that out in 2005 when they chose

Cameron, who then proceeded to talk in very un-Tory terms about hugging hoodies, green issues and The Big Societyhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="™️" title="Trade mark sign" aria-label="Emoji: Trade mark sign">. It& #39;s about appealing to people beyond your base who don& #39;t get into the minutiae of policy in the way political Twitter obsessives do. Then when you& #39;re in

power you actually have the scope to shape things in the way that aligns with your ideology, as Cameron/Osborne then went onto do with their ideological shrinking of the state. It& #39;s unbelievably cynical, but it& #39;s a strategy that wins. And considering the last time Labour won a

general election I was still in primary school, it& #39;s something that we have to go for. To put the feeling of (supposed) purity over the reality of what& #39;s needed to win would& #39;ve been a disaster and it& #39;s good the majority of us realised that.