Been a privilege to work on the @keir_starmer campaign - such an incredible team.

In particular, I need to mention that what the digital team have accomplished over 3 months is remarkable - running one of the most innovative digital campaigns in politics. [Thread]

Digital was at the centre of decision making with social listening, live data and modelling directly influencing the campaign at key moments.

Over 300,000 calls were made in a really short amount of time by thousands of volunteers through our self-built phonebanking app.

A video team that consistently delivered brilliant, moving, powerful films for social - generating more than 7.5 million video views and building a narrative arc that framed the whole campaign.

One of the most innovative FB operations in politics - 1500+ ads targeted using real-time, integrated data.

Highly effective organisation and mobilisation of social influencers and digital activists - giving them the tools, content and confidence to be brilliant advocates.

Most importantly - a team that was open, collaborative, curious and values driven that meant we could be resilient when it mattered most.

All created by the incredibly talented @JosephLCox, @heatheriqbal, Rich Shakespeare, @RobDLittleton, Sophie Hurley-Walker, @flo_wilk and a host of exceptional volunteers. Honoured to have worked with all of you!

Worth remembering that we were not the favourites before this contest began.

This shift is down to the hard work of a brilliant campaign team and an exceptional candidate.

Huge congrats @keir_starmer - you’re going to make a brilliant PM.