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March was probably the hardest month I’ve ever experienced for landing press coverage and links. BUT we powered through, changed a few things up and figured out what journalists are wanting right now. Here’s some of our wins which will hopefully inspire ideas... (1)
Think how you or your client can help people at home during this time. Our client offered simple but strong advice on how to do your brows at home during lockdown and landed Mirror, Sun, Metro & more... https://www.mirror.co.uk/3am/style/3am-fashion-celebrity-beauty/beauty-experts-share-tips-doing-21794910 (2)
Entertain your audience during lockdown. We repurposed an older campaign and revealed the best superhero movies you should be watching, with a hook also to the Disney+ launch: https://metro.co.uk/2020/03/24/best-superhero-movies-binge-coronavirus-lockdown-spiderman-captain-marvel-12450835/ (3)
Our graduate recruitment client offered expert insight into advice for upcoming grads looking for placements and grad schemes for this year during these times: https://www.fenews.co.uk/press-releases/44838-advice-for-students-looking-for-internships-or-graduate-roles (4)
Sometimes you just need to make people smile or laugh... https://www.dailymail.co.uk/femail/article-8173579/The-highest-earning-ANIMAL-influencers-social-media-make-THOUSANDS-dollars-post.html (5)
A campaign we thought may struggle during the current climate took a slightly different angle to planned, looking *back* as opposed to at the *now* or *future* to land great coverage this week: https://www.dailymail.co.uk/news/article-8179405/Essex-property-prices-highest-risers-UK-past-decade-average-house-75-cent.html (6)
Yes, things are a bit different at the moment. But it’s still possible to land coverage. Think about:
- How can you add expert advice, guidance or insight to the current situation?
- Fun content still works. Not everyone wants to read corona all day. People want to smile. (7)
- How can you add expert advice, guidance or insight to the current situation?
- Fun content still works. Not everyone wants to read corona all day. People want to smile. (7)
BUT there’s loads of great people out there sharing their own campaigns to help others to figure out what to do at the moment, not just in digital PR, but SEO and agency life too! (8)
If you’re not already doing, be sure to follow @CarrieRosePR, @sarahhflemingpr, @paddymoogan, @RossHudgens, @TheCoolestCool, @lauralhampton - all of who have shared some awesome helpful and inspirational content in the last few days. (9)
And of course those landing this awesome coverage this end ... @OliviaBeatrice_, @MortimerLou, @AbiBennetts!
