One of my favorite people made some noise today in the social media space with a new series and y'all KNOW how much I love a good edu-tainment thread chock full of facts and research, so let's dive in.

Will Smith has only been on social media for three years and has already debuted his third show ('Will Smith's Bucket List' for FB and 'Will Smith: The Jump,' on YT) in partnership with another platform today. 'Will From Home' is his latest series with Snapchat.

The 12-episode order will stream Monday, Wednesday and Friday, and will show Will in conversations with his family, celebrity guests and everyday folks about how they're practicing social distancing and abiding by stay at home orders -- all from his home set up in his garage.

A partnership between a 51-year-old Will and Snapchat may seem like an odd pairing when you look at the platform's demographic. 90% of its users are between 13-24 years old and 78% are between 18-24. But this is where time has been on Will's side.

His hesitancy to join SM came from the old adage (that I often miss) of over exposure combined with an artists need for mystique. (Beyonce also echoed this statement in her 2011 documentary, 'The Year of 4'). But back to time working, albeit unintentionally, for Will. Hi body.

At 49 Will didn't *need* social media. He'd amassed an estimated $350M net worth, a career that spanned 25 years, two Oscar nods, had a family, etc. Even when the calls from Hollywood slowed down, the allure and novelty across almost three generations was still there.

Fun Fact: Will may not have the statues to solidify his work from "serious organizations", but at 51 he is the most nominated celebrity in the history of Nickelodeon's Kids' Choice Awards picking up his 29th nod in 2020. Why does this matter? Remember those Snapchat demographics?

But if you miss/prefer him in the film/TV space, although production is halted, 'King Richard' and the sequel to 'Bright' (at the time, Netflix's first) is still ahead. He's also producing 'This Joka', a stand up comedy series for the newest streaming baby on the rise, Quibi.