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1/ Now is literally one of the best times in history to start a company, a 
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Aggregate demand is lower yes, but some needs brand new needs _have just been invented_ and are going totally unfulfilled. Eg entire industries working remote for the first time, children at home, healthcare demands, etc. 2/
Historical levels of people w/o work, so you can recruit amazing, world class talent. 3/
You can build for the new world from first principles because you lack the baggage other companies carry. The world has changed so much that this applies to big companies *and* startups, who are dealing w/ their own technical/HR/product debt that doesn’t fit w/ Corona 4/
Less competition. There are simply fewer companies that exist today, and even fewer people who can start new ones. If you solve a real need in the new world, you’re going to be one of the few who do it & the demand will flock to you. 5/
People want to help. They want to be a part of something important & contribute to its success. If you pitch something that& #39;s meaningful, people (investors/partners/employees etc.) will flock in to help /6
None of this is to say that starting a company is _easy_ right now. Indeed, it& #39;s probably harder now than any time the last 15 years.
But if you can get going, it is definitely the _best_ time to do it. /fin
But if you can get going, it is definitely the _best_ time to do it. /fin
