"Cash Consulting: How to Sell your Knowledge, Experience and As a Consultant or Coach."

Ladies and Gentleman

Shall we?

Of course!

So Advance WARNING again: This thread will be LONG.

It will be in Four Parts

Step 1: Reprogram your brain

Step 2: Discover your niche

Step 3: Identify a market problem

Step 4: Market & sell it successfully

We will take the thread in Steps. Let's begin People of God.

I like starting things I teach with the mindset part.

Experience has taught me if your mind isn't in the right place, no thread, article, book, course, live training or mastermind will help you.

Thats why 2 different people learn the same thing, one makes millions, the other 0.

Part One: Step 1: Reprogram your brain

You must take ownership of your life and your current situation. Nobody will do it for you. You create what you want. Don't say it's harder here. We already know that.

Instead of making excuses, find a way. You've started with this thread

Second, Self awareness is a key to success at ANYTHING

Who are you? Do you know you? What's your psychology, how to do see yourself (self image), what biases do you currently own. If a business model conflicts with a bias you hold dear, you won't succeed at it, try as you may.

What are your interests? What behavior patterns do you exhibit? Are there personal flaws that will affect executing on what you'll learn here today? Work on that. You have to change your inner identity,

Third, the unconscious controls your conscious life.

There are hidden...

...reasons that drive your unwanted behavior and decisions.

What are they? Learn to catch your own thought and behavior patterns as they fire you into responding.

One thing I learn is to never dwell on pain, failure or disappointment, now matter how large or devastating.

Ever.

Fourth - you must rebuild your belief blocks

Taking an audit of everything you believe to be true and rebuilding it from the ground up.

Question them. Are they really true? Or were they handed down to you by family, church, Govt, school?

Many folks carry wrong beliefs around..

and it affects how they act, react, their decisions and progress.

Fifth,you wont stick to something unless you master laser-precision focus.

You must shut out life's noise and concentrate intensely for extended periods of time at will. This is the only cure for procrastination.

Sixth, the entrepreneur's greatest enemy is a lack of self-discipline and propensity to be impulsive.

If this or anything else must work, you must learn to control your impulses, stick to plans, follow directions, see things through to completion and never waver on set goals.

Seventh, if anyone told you starting a business is fun, they lied.

You need robot-like consistency.

You must be WILLING, ABLE & POSSESS extreme grit so that you can work, 12-hour days, 6-day weeks, for months and years on end.

This could be your life now till you die. Can you?

Alright, we have finished the starter, now we get into the main course.

Step 2: Discover your niche

Remember how I said this thread is for people who studied professional courses like Law, Taxation, Accounting, Agriculture, education or anyone with a specific body of knowledge?

it's for people who studied marketing, or has sufficient experience in a topic, that they can advise someone on it.

So, in Part 2, you have to start discovering your niche.

You don't know what a niche is?

I'll tell you.

A niche as it relates to business is about topics of...

interest to and that appeal to a small, specialized section of the population.

You don't want to consult about everything.

No. You want to be the expert in an area, a topic you can expertly control, advice, and create products and services in that you can sell to people...

who are interested in that topic.

Find an area you're interested in, focus on it and understand it better than anybody else.

Now here's a list:

of niches and sub-niche (niches within niches) you can choose/focus on.

NOTE: This list is not exhaustive.

....

1. Law

- Bank claims (overpaid interest, illegal deductions, overcharges & refunds)
- Insurance claims
- Dispute resolution

2. Banking and Finance

- Tax
- Bookkeeping
- Insurance
- Money management
- Investing
- Cryptocurrency and Blockchain
- Loans

3. Sex and Relationships

- Marriage counselling
- Dating advice
- Divorce management

4. Heath, Fitness and Medicine

- Herbals
- Health insurance
- Weight Loss and Diet
- Supplements

A student of mine known as the "Online Herbalist" on Facebook makes a LOT of money each...

month consulting with people on herbal medicine for their ailments.

5. Beauty

- Skin care
- Hair care
- Beauty business

6. Technology

- Programming
- Software use training ( example: people are making millions teaching others how to use Excel. Yes, the excel from Microsoft)

7. Travel

- Visa advisory and application
- Travel business training
- Bookings
- Emigration (Canada, Australia, anywhere outside Nigeria)

8. Education

- STEM
- Learning difficulty
- Language training
- Certification exam coaching (IELTS, SAT, PLAB 1 & 2, etc)
- School Abroad)

9. Jobs and Employment

- Foreign work
- Freelance
- CVs and Interviews

10. Marketing, Advertising and Sales

- Facebook Ads
- Instagram Ads
- Google ads
- Media buys
- Sales Training
- Sales Closing
- Digital Strategy
- SEO
- Data Analytics
- Lead Generation
- Network Marketing

11. Real Estate

- Industry business training
- Real Estate marketing
- Document processing

12. Buildings and Construction

- Civil Works
- Interior design and decor
- Architecture

13. Photo and Film

- Photography
- Videography (recording + editing)
- YouTube
- Event coverage

14. Agriculture

- Poultry
- Fisheries
- Piggery
- Gardening

Okay, let's continue.

Your job is to identify a niche you're proficient in or can obtain expert proficiency in so you can advice others about it and get paid for it.

Once you do this you're golden and can go on to...

Step 3: Identify a market problem

You next want to Identify a painful widespread problem the people in your niche have.

For example, businesses and solo entrepreneurs who promote their business online are horrible at creating marketing and ads that work online. My company...

Digital Nexus Interactive makes money advising small, medium to large businesses on online advertising and helping them set up and implement a digital marketing strategy.

The problem MUST be PAINFUL, URGENTLY needs to be solved and A LOT of people in the niche should have it.

How do you identify what this:

i. Work from the market backwards: All ideas you come up with should originate from your market not your brain.

You serve them, not yourself. What problems do they have? What do they complain about.

To find out, search forums (hello Nairaland)...

use the Google Keyword Planner (google it) and look for what keywords people are searching for, look at Facebook groups and see what questions people are asking, and so on.

There are paid tool that do a better job of this though, like the PRO version of http://Keywordtool.io .

ii. Focus on customer obsession: As a businessman, you are a servant. Don't forget that.

Have the top-of-mind thinking that whatever solution you create MUST always do what's best for your customer, because that is what's best for you, you just don't know it yet .

iii. Your powerful solution must take advantage of an existing opportunity.

Don't sell the same exact solution, every Ojo, Ada and Abdullahi are selling.

Next you have to seek market validation.

Will the market buy your solution? For how much? You have to test FIRST.

iv. When your market test is successful, Then you have to design it and create a system for delivering it.

Then you must continually improve that solution, and create differentiated products off it. Example, you can - have books, coaching, D-F-Y, paid webinars, etc.

Step 4: Market & sell it successfully

Finally you have to market your solution.

If no one knows you exist, you won't sell a thing.

You must be bold about telling people about this solution you have which can solve their problem.

You must be unashamed in and about doing this.

There are three parts to this:

i. Advertising

You need to create adverts that get attention, and generate interest, leads, appointments and hot prospects ready to buy.

You can do this via PPC advertising, Facebook ads, radio, flyer marketing, etc.

ii. Funnels

You have to create a website funnel.

Your website funnel has to be designed in such a way that it can take people seamlessly from a point of apathy to a point where they believe your solution is right for them so much they pay for whatever you ask for it.

iii. Sales

Next you need to close the people who come through your funnel.

Sometimes your sales page can do the job, sometimes you need to take it further using either personal sales calls or written scripts or via a phone call. However you sell, you do it ethically, handle...

objections and aim to help the best people who represent the people in your market who need your service.

That's it.

I hope you learnt a lot.

This is just a thread.

If you like to go deeper and learn how to do this and get clients for your consulting business, not just in...

Nigeria, but especially ABROAD, you should check out @HQawiyy's course: AFFLUENT MAGNET MASTERCLASS:

It will show you how to find PWMs (People With Money) and make them buy anything from you.

Learn more about the masterclass here

https://beyour-boss.com/sales-page32831081

Thanks for reading!