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How “Lover” proved to be one of Taylor’s most successful albums:
“Lover” Era Achievements — a master thread
“Lover” Era Achievements — a master thread
(1/21) The highly anticipated era started off with the lead single “ME!”. The single broke multiple records such as the VEVO record, the biggest debut for a male-female collaboration on Spotify, the biggest opening day at US pop radio, and the biggest first week debut in Amazon..
(2/21) history. The song’s debut week was MASSIVE. It debuted with 193K US pure sales and 50 MILLION+ US streams. “ME!”’s BBMAs performance currently has over 42M+ views. The song also still holds the record for the biggest jump on the Hot 100 (+98).
(3/21) Followed by “ME!” came “You Need To Calm Down”. The bubbly song showcased Taylor’s support for the LGBTQ+ community. It debuted at #2 on the Hot 100 with 79K pure sales and 39 MILLION+ US streams, an astonishing feat for a second single.
(4/21)The song later went on to arguably become Taylor’s most stable solo song on the Hot 100 in the streaming era. The song spent 12 weeks in the top 20 and 20 weeks in the top 50 of the Hot 100, something none of the singles from “reputation” and “Lover” were able to achieve.
(5/21) The hit became somewhat radio-successful, reaching #1 on US Hot AC radio. Additionally, the song brought in a petition for the support of the Equal Rights Act that received 500K+ signatures and support from multiple Senators in US Congress.
(6/21) The week of the album, Lover broke a massive number of records. The album hit #1 in 100 countries on iTunes around the world. It debuted with nearly 55 MILLION streams on its first day of Spotify, the second biggest for any female artist on the platform.
(7/21) Every song on “Lover” debuted in the top 23 of US Spotify. Additionally, it broke multiple Apple Music records: the record for most pre-added pop album of all time, most day 1 pre-adds for a female album, and most day 1 pre-adds for any pop album.
(8/21) “Lover” also became the most pre-ordered album in Target HISTORY, surpassing “reputation”. The album also broke the global record for the biggest first day debut in Amazon Music HISTORY. Additionally, “Lover” sold upwards of 500,000 pure copies in the US in just 48 hours.
(9/21) “Lover” also had surpassed 3 MILLION units in global consumption worldwide after its first week. Every single song on the album charted on the Hot 100 and Canadian Hot 100, breaking the record for most simultaneous entries for any female artist on the chart.
(10/21) ”Lover” debuted with 867K copies in the US, the biggest since any album since “reputation”. The album also holds the second biggest US streaming week ever for a female artist. “Lover” also sold 1 MILLION units in China during its first week.
(11/21) “Lover” also became Taylor’s most acclaimed album on Metacritic with a score of 79. It has received astonishing reviews by the majority of critics, praising the album and its songwriting.
(12/21) During “Lover”’s release week, the MTV VMAs took place. Taylor took home three trophies that night: two for “YNTCD” and one for “ME!”. Taylor won the VMA for “Video Of The Year” for “YNTCD” becoming the only artist to win VOTY twice in the 2010s decade.
(13/21) The next single off of “Lover” was “Lover”. The song had already spent 7 days at #1 on US Spotify, her first song since “LWYMMD” to do so. The self-written masterpiece was nominated for “Song of the Year” at the Grammys.
(14/21) The self-written song also spent 3 weeks at #1 on the Digital Song Sales chart. The single ended up becoming the longest charting song of the “Lover” era on the Hot 100 with 22 weeks total.
(15/21) “Lover” also became a hit worldwide, becoming Taylor’s longest charting song in the top 50 in Belgium and Ireland (IRMA) since “Shake It Off”.
(16/21) In November, Taylor was awarded the “Artist of the Decade” award for her highly successful work and her powerful impact. That night she won 6 awards and became the most awarded artist in AMAs HISTORY. The performance currently has over 30M+ views.
(17/21) “The Man” was sent to radio on January 28, 2020. The music video debuted with 10.9 MILLION views, the biggest YouTube debut for any female artist of the year (so far). The song has now hit the top 20 of three US radio platforms. It also has over 130M+ streams on Spotify.
(18/21) As of now, “Lover” has already surpassed 2 BILLION streams on Spotify, 5 MILLION units worldwide, and 18 weeks in the top 10 of the BB200 (Taylor’s third most). It is one of Taylor’s most successful albums worldwide and it has shown Taylor’s streaming strength.
(19/21) “Lover” was also the #1 best selling studio album of 2019 globally, according to the IFPI. Additionally, the era has received global appreciation and has received nominations for Grammys, VMAs, AMAs, iHeart Awards, and more.
(20/21) In the “Lover” era, Taylor has also been recognized as an icon. She has received the BB Woman of the Decade Award, Teen Choice’s Icon Award, and GLAAD’s 2020 Ally Award. She also has revealed her political opinions through the highly acclaimed documentary Miss Americana.
(21/21) In general, the “Lover” era holds a tremendous amount of success proving that global superstar, Taylor Swift, is an unstoppable force.
