Some results from our first #COVID19 experiment!

We found that highlighting (i) risks to vulnerable people (e.g. the elderly & healthcare workers) and (ii) the transmission rate of the virus could to do better at promoting social distancing than current advice. (1/8)
We designed the poster below to highlight risks to identifiable people especially vulnerable to COVID-19 (inspired by https://bit.ly/2X42Qcw ) and, similar to results from @M_B_Petersen, participants were more supportive of social distancing afterwards (2/8)
Our 'transmission rate' poster tried to get at the exponential rate of transmission of #coronavirus - and participants were more cautious about e.g. visiting others after viewing this one too (3/8)
We measured judgements about 'marginal behaviours' related to social distancing - in focus groups they were the kinds of things people weren't sure about (2wks ago): meeting up with friends outdoors, visiting parents, letting kids play together (4/8)
And we scored how 'cautious' participants were, based on how much they intended to do those things or how acceptable it was for others to (all done before any hypothesis testing) (5/8)
Importantly we asked these qs in a different stage of the exp - in the 'poster stage', participants were just asked how effective & memorable they thought our posters would be at promoting social distancing, compared to below control advice (6/8)
And, similar to @mollycrockett and others, we found that participants thought that our messaging would be the least effective (& not at all memorable) - but our messages had a later effect in the right direction! #importanceofpretesting (7/8)
A lot more we could have tested in the paper - this experiment was just one part of a wider study on general comprehension about mitigation measures - but we've stuck to our pre-reg'd hypotheses for now.
w/ @cameronabelton and other non-Twitter BRU members @ESRIDublin (8/8)
The paper is probably important to link to... https://www.esri.ie/system/files/publications/WP658.pdf (9/8)🤦‍♂️
This experiment (and our second exp that's just finished) was coded and run on the very useful @GorillaPsyc
You can follow @_shanetimmons.
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