He did it again. Doug comforted Ontarians and did it well. He's the only leader who knows how to deliver empathy with a hard lesson. Most can't do it.

Raw instinct for Doug.

I'm a health communicator but in this moment Doug is schooling me. A must for the "Do This" reel. https://twitter.com/Gray_Mackenzie/status/1245767531207499778

I don't see Doug's wins coming.

I learn something new each time.

So far for this Pandemic, Ford delivers empathy best among Cdn heads of govt IMO.

His empathy register when other leaders don't. We feel it.

Keep in mind, Canada's Pandemic Comms deserves low grades so that's not saying a lot?

I don't blame polls for it tho. I really don't.

FYI my only mission with pandemic is:
*What comms went well? Why was it good?
*What failed and how did we get there
*Were they repeat SARS Fails? If yes why?
*Did we apply anything we learned in prepandemic drills? Anything at all? One thing?
*What impact did comms have on cases?

You'll note this exercise is about defeating a virus, and comms lessons.

The goal is using comms to help save the most lives we can.

Refusing to learn from Doug Ford's effective responses makes it more likely we fail again, killing even more people needlessly.

Ahem.

This thread is about pandemic learning.

Defeating Doug Ford is not a pandemic strategy for saving lives during a pandemic.

If you need me to tell you Doug Ford is a bad premier each time I mention him...